I am currently managing the Samsung Account in the UK, continuing to develop the premium marketing strategy and the virtual private members club, Samsung BlueHouse. I oversee and manage all member events working with a variety of brand partners with a core focus on the passion points of the HNWI. I also manage all social and diary press at events and VIP attendees as well as overseeing the VIP brand experience programme and gifting service. I manage the budgets for the UK event activation and work closely with the client and brand partners to plan and execute a programme of events ensuring existing brand assets are leveraged. I oversee the work with the creative team, creating and managing digital content for the Samsung BlueHouse member website and all member communication pre and post event. I also continue to work with a number of other luxury brands on ‘special projects’ managing social and diary press, guest lists, logistics and VIPs for events of up to 500 people. Throughout my role I manage a team of people, lead briefings and evaluation sessions pre and post event. I put together client reports and evaluation and work with the senior team on developing the core account strategy. I continue to build my contacts within the events and hospitality industry as well as a number of talent agents and key social and dairy press. I have a keen interest in the London social scene and am always researching new trends and luxury venues.
Assisting primarily on the Samsung Account in both the UK and globally. My responsibilities included assisting with the development of the virtual private members club, Samsung BlueHouse as part of the premium marketing strategy for the UK. I helped to organise and produce events for a premium audience as well as assisting with development of collateral and content, which was shared through a number of digital platforms. I also worked on a number of special projects with a variety of brands, from drinks brands to fashion – this consisted of guest list management, social and diary press, red carpet arrivals and event planning and logistics.