Amy Fowler

Online Marketing Specialist

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  • LocationEdinburgh, United Kingdom

Projects

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About me

 

I am a hard-working, enthusiastic, positive and professional individual with a flair for business and an entrepreneurial streak. I'm on my second business venture and I'm loving it! I love building something from nothing and enjoy the creative process, especially when I get to work with inspiring creatives and businesspeople. I am very curious and I'm always looking to learn new things. I love jobs where I get to be sociable... working solo in front of a computer is not for me - been there, done that! I like to work in a team to deliver challenging projects. I'm happy working in most industry sectors, but my particular passions are health & fitness, food, nutrition and music.

Skills

 

  • Teaching
  • Events
  • Marketing PR
  • Twitter
  • Facebook
  • Management
  • Excel
  • Powerpoint
  • Word
  • Linkedin
  • Social Media
  • Strategy
  • Instagram
  • Web Content Management
  • Content Writing

Work history

Currently

Director

Siren Digital

Feb 2013
  • I am the director of a small digital marketing consultancy called Siren Digital (so called because I DJ under the moniker 'Siren'). I work on freelance marketing projects through Siren Digital. I have worked with around 5 corporate clients since 2013.

2013

Business Development Manager

The Interim Hub

Jan 2011 - Mar 2013
  • The Interim Hub is the largest resource on the web for the interim management industry, offering support and guidance for interim managers, particularly those entering the market for the first time. The Interim Hub offers accredited training to help interim managers set up and market their interim businesses, and business services such as company formation, IR35 contract reviews and tax planning. Responsibilities and achievements: • Building and managing three websites for the Interim Hub group, writing web copy, redesign and relaunch of main website • Planning and implementing new digital strategies in search and social media, analytics, increasing lead generation and brand awareness in the online space • Project-managing bid for and launch of Interim Induction workshops, overseeing all marketing and administration of these IMA-sponsored, highly acclaimed workshops • Improving customer experience and strengthening the company's business offering through implementation of new internal processes and digital customer-facing communications • Designing and implementing a CRM system for the group • Writing content for all group websites and two printed guides for interim managers • Advising new interim managers and consultants about all areas of setting up and marketing their businesses • Building relationships within the industry and helping to promote the function of interim management.

Education

2015

Yoga Teacher Training (200hr

Avid Yogi

Nov 2015 - Nov 2015

    2013

    Complete Google Analytics

    The Institute of Direct Digital Marketing

    Dec 2013 - Dec 2013
    • Complete Google Analytics

    2013

    IDM Award in Search Marketing

    The Institute of Direct Digital Marketing

    Dec 2012 - Mar 2013
    • SEO/PPC

    2006

    MA (general Arts Humanities

    The University of Edinburgh

    Aug 2002 - May 2006
    • MA (General Arts & Humanities)