Amy Fowler

Amy Fowler

Online Marketing SpecialistEdinburgh, United Kingdom
+ Info

51

Connections
Matt Willey
Micaela McLucas
JVG Studio
Amy Fowler

Amy Fowler

Online Marketing SpecialistEdinburgh, United Kingdom
About me
I am a hard-working, enthusiastic, positive and professional individual with a flair for business and an entrepreneurial streak. I'm on my second business venture and I'm loving it! I love building something from nothing and enjoy the creative process, especially when I get to work with inspiring creatives and businesspeople. I am very curious and I'm always looking to learn new things. I love jobs where I get to be sociable... working solo in front of a computer is not for me - been there, done that! I like to work in a team to deliver challenging projects. I'm happy working in most industry sectors, but my particular passions are health & fitness, food, nutrition and music.
Projects
  • Accounting for Less website launch
    Accounting for Less website launchIn autumn 2015 I planned and oversaw the creation of a brand new website for fledgling accounting firm Accounting for Less. Having assisted in the creation of AFL's business and marketing strategy, I then oversaw the creation of a brand identity for the company. I conducted competitor research and then worked with a web development agency to plan and deliver the website. All web content was written and edited by me. Graphic design was outsourced, which I also oversaw. I now work with a digital
  • Roots Edinburgh
    Roots EdinburghRoots is a club night that takes place at various locations in Edinburgh. It launched at Henry's Cellar Bar in March 2015 and is set to run at the Mash House and Studio 24 in 2016. Roots is a collaboration between artists, DJs and promoters and is Edinburgh's leading small drum & bass night. It has a strong following gained by word of mouth, street PR and social media. The collective produces audio content for its audience created by its resident DJs. This year we also plan to launch a podcast and mix series.
  • Tick Tick Boom Events
    Tick Tick Boom EventsTick Tick Boom was a series of 3 music events in 2012 that were designed to showcase the best of young, local, up & coming Scottish talent, alongside more influential Scottish names in dance music. The event took place at the 300-capacity Annexe just off Edinburgh's Cowgate. I founded the event with two friends. Between us we organised booking talent, bringing in sound and lighting and decor. We also ran street PR campaigns and a social media following which reached over 1,000 followers. I also DJed at the event.
  • Az-Tech Events
    Az-Tech EventsAz-Tech was a club night that ran for over 3 years (2007-2010) at the Caves in Edinburgh. Founded by myself and two friends, the club gained a following over over 2,000 on its Facebook page and sold out its final night at the 500-capacity Caves. To deliver 36 events over 3.5 years, I curated the nights including booking DJs, organising sound, lighting, decor, artists and other performers. In addition to this I oversaw promotion which involved street PR, social media, online forums and local press.
  • Siren Digital
    Siren DigitalDesign and branding for my own website was a result of me working with a web and graphic designer to create a simple and eye catching set of imagery. I oversaw the creation of my brand identity (literally as the designer sat opposite me in the shared office I was working in at the time), and a simple Wordpress website. My blog is unfortunately not up to date, however I have authored about 8 blogs on the site. All copy on the site is also written and edited by me.
  • Limpio MPS
    Limpio MPSFor this project I was asked to oversee the design and development of a Wordpress website for Limpio MPS, a managed print company. I worked with a web designer to deliver the website, who also created the brand identity. Following this I set up a Facebook, LinkedIn and Twitter presence for the business. I run all their social media activity across these three platforms. I oversee Limpio's publishing schedule (one blog a week). We also work with other publishers in the printing space to share content, a relationship that works both ways.
+ View all
Work history
    Director
    I am the director of a small digital marketing consultancy called Siren Digital (so called because I DJ under the moniker 'Siren'). I work on freelance marketing projects through Siren Digital. I have worked with around 5 corporate clients since 2013.
    Business Development Manager
     - 
    The Interim Hub is the largest resource on the web for the interim management industry, offering support and guidance for interim managers, particularly those entering the market for the first time. The Interim Hub offers accredited training to help interim managers set up and market their interim businesses, and business services such as company formation, IR35 contract reviews and tax planning. Responsibilities and achievements: • Building and managing three websites for the Interim Hub group, writing web copy, redesign and relaunch of main website • Planning and implementing new digital strategies in search and social media, analytics, increasing lead generation and brand awareness in the online space • Project-managing bid for and launch of Interim Induction workshops, overseeing all marketing and administration of these IMA-sponsored, highly acclaimed workshops • Improving customer experience and strengthening the company's business offering through implementation of new internal processes and digital customer-facing communications • Designing and implementing a CRM system for the group • Writing content for all group websites and two printed guides for interim managers • Advising new interim managers and consultants about all areas of setting up and marketing their businesses • Building relationships within the industry and helping to promote the function of interim management.
Skills
  • Teaching
  • Events
  • Marketing PR
  • Twitter
  • Facebook
  • Management
  • Excel
  • Powerpoint
  • Word
  • Linkedin
  • Social Media
  • Strategy
  • Instagram
  • Web Content Management
  • Content Writing
Education
    Yoga Teacher Training (200hr
     - 
    Complete Google Analytics
     - 
    Complete Google Analytics
+ Show more