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I am a creative individual with a highly active imagination and a penchant for the quirky and the quaint. I am obsessed with my parents' Polaroid and enjoy capturing the candid and unexpected on film. I thrive working autonomously but am also a motivated team player and the fast pace of change within the creative industries suits my adaptability and varied ideas. My background in the performing arts has influenced and helped nurture my creativity, drawing on my improvisation skills and strengthening my presentation abilities. Currently interning in the Digital department at The Leith Agency, I manage the social media accounts for various top Scottish brands (including Royal Bank of Scotland, Strathmore, Famous Grouse and Barr drinks, to name a few), provide research insights, and write quantitative and qualitative data analysis reports to account for the successes of digital and social campaigns. One of my most important daily tasks is community management - growing and managing clients’ media channels through on-brand messaging, and in particular, responding to consumer enquiries, as well as managing various ongoing social media campaigns. Part of this management includes ongoing monitoring of results and engagement statistics, reacting to produce campaigns that perform optimally. Much of the research I have completed has pertained to projects for both internal and external communications strategies. I have developed an in-depth knowledge of social media strategies, and how they can be tailored brand-specifically. I have done extensive research on internal communication platforms. I am also tasked with staying on top of the latest digital and social trends that can be incorporated into social content strategies. I also love learning; knowledge is a tangible result of hard work and I’m naturally a curious person. Be it watching QI or reading the latest National Geographic articles, I can never get enough of learning new facts or people’s stories.
I volunteer in the hospital's Drop-in Centre which caters to the needs of patients and their families as another avenue to find help and support. My main responsibility is to provide emotional support for the patients and their families in any way I can, whether that is making a cup of tea or offering a calm, relaxing environment and entertaining children in the playroom.
Chaperoning 150 foreign students aged 9 to 18 as part of a 6 man team, I was tasked with organising and executing field trips and a variety of cultural and sports activities to entertain and teach the children about Scotland and our culture and traditions. I also coordinated with other activity leaders to provide a safe, welcoming environment for the students where they could practice their language skills.
I was a member of the cast in a modern-day adaptation of Mrs Dalloway for the Edinburgh Fringe Festival.. I portrayed Lady Bruton and it was the most fun I have ever had creating a play. As a team, we bonded very quickly and our director's script was fantastic. We received some excellent reviews: http://www.broadwaybaby.com/shows/mrs-dalloway-/708292 as well as a touching personal mention in the following review: http://www.tvbomb.co.uk/2015/08/mrs-dalloway/
I reviewed both amateur and professional theatre productions. This experience has enhanced my critical analysis skills and combined it with my passion for theatre.
I was offered an introduction into the editorial side of publishing; including reading new submissions, helping with administrative work and proof-reading. I also provided assistance in other departments, including the Legal Rights and Marketing divisions.