I work in marketing - specifically inbound marketing. My days are filled with identifying target audiences (or Buyer Personas), doing SEO keyword research and writing content that will interest and encourage engagement from our audience. Copywriting, editing, using various CMS tools and publishing through websites and social media are all daily occurences in my job. I strategise, create and distribute content for a range of B2B and B2C clients. I recently joined Femini magazine (www.femini.space) as a web contributor, writing articles about the female experience and femininity. It gives me the opportunity to explore topics of great interest to me and write political and societal commentaries as I experience them. Having interned in the Digital department at The Leith Agency for 10 months, I was responsible for managing the social media accounts for various top Scottish brands (including Royal Bank of Scotland, Strathmore, Famous Grouse and Barr drinks, to name a few). My responsibilities included providing research insights, creating creative briefs, managing content, and compiling data analysis reports to account for the successes of digital and social campaigns. One of my most important daily tasks was community management - growing and managing clients’ media channels through on-brand messaging, and in particular, responding to consumer enquiries, as well as managing various ongoing social media campaigns. Part of this management includes ongoing monitoring of results and engagement statistics, reacting to produce campaigns that perform optimally. Much of the research I completed has pertained to projects for both internal and external communications strategies. I developed an in-depth knowledge of social media strategies, and how they can be tailored brand-specifically. I have done extensive research on internal communication platforms. I am also tasked with staying on top of the latest digital and social trends that can be incorporated into social content strategies. My Linguistics degree set me up for understanding communication - syntax, semantics, sociolinguistics, psycholinguistics, I’ve had a taste of them all and can use that knowledge to craft copy for any audience, tone or publishing medium. I also completed a 2 month editorial internship at Black and White Publishing, Edinburgh while at uni and by in large I was tasked with proof-reading manuscripts. I also love learning; knowledge is a tangible result of hard work and I’m naturally a curious person. In my spare time, I even completed a University College London certificate in Social Media Anthropology. Be it watching QI or reading the latest National Geographic articles, I can never get enough of learning new facts or people’s stories. At present, I am rehearsing for two musical theatre shows and spend the rest of my time cross stitching or attempting to win Mario Kart on the Nintendo Switch. I am a creative individual with a highly active imagination and a penchant for the quirky and the quaint. My background in the performing arts has influenced and helped nurture my creativity, drawing on my improvisation skills and strengthening my presentation abilities. I thrive working autonomously but am also a motivated team player and the fast pace of change within the creative industries suits my adaptability and varied ideas.Locked Pro Plan feature
Creating web content exploring the themes of the female experience and femininity. My first article was published in June 2017 - https://www.femini.space/blog/unconventional-radical-softness-as-a-weapon
I assist the Inbound Marketing Campaign Manager in implementing Storm ID's inbound marketing strategy by strategising and creating content (predominantly social posts, blog posts and ebooks) for the company blog and social media channels. I am also responsible for the company's social media strategy and continuously work to improve this and the content we produce. I also work on strategies and create content for B2B and B2C clients' content marketing efforts.
I volunteer in the hospital's Drop-in Centre which caters to the needs of patients and their families as another avenue to find help and support. My main responsibility is to provide emotional support for the patients and their families in any way I can, whether that is making a cup of tea or offering a calm, relaxing environment and entertaining children in the playroom.
Chaperoning 150 foreign students aged 9 to 18 as part of a 6 man team, I was tasked with organising and executing field trips and a variety of cultural and sports activities to entertain and teach the children about Scotland and our culture and traditions. I also coordinated with other activity leaders to provide a safe, welcoming environment for the students where they could practice their language skills.
I was a member of the cast in a modern-day adaptation of Mrs Dalloway for the Edinburgh Fringe Festival.. I portrayed Lady Bruton and it was the most fun I have ever had creating a play. As a team, we bonded very quickly and our director's script was fantastic. We received some excellent reviews: http://www.broadwaybaby.com/shows/mrs-dalloway-/708292 as well as a touching personal mention in the following review: http://www.tvbomb.co.uk/2015/08/mrs-dalloway/
I was offered an introduction into the editorial side of publishing; including reading new submissions, helping with administrative work and proof-reading. I also provided assistance in other departments, including the Legal Rights and Marketing divisions.
I reviewed both amateur and professional theatre productions. This experience has enhanced my critical analysis skills and combined it with my passion for theatre.
I was awarded my Foundation Certificate in advertising having sat an exam set by the IPA.
I was awarded my Certificate in Inbound Marketing having passed the exam set by HubSpot.
I completed a course and gained a certificate from FutureLearn in conjunction with University College London.