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Amy Lam

Trade Marketing coordinator

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Assistant - Marketing Coordinator - Fashion Merchandiser

About me

As highly motivated individual, I always strive for success in both personal and professional goals. Combining my personal interest in fashion, I explored the practical and business aspect which led me to pursue a career into marketing. My professional background involves online and offline marketing, with experiences in PR/Events, Social Media, PPC/Display, Email, Trading, Merchandising and implementing strategic marketing.

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Skills

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Online
  • Internet Marketing
  • Problem Solving
  • Social Media Marketing
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Customer Service
  • PPC
  • Email
  • Email Copy
  • Email Marketing
  • Email Newsletters
  • Trade Marketing
  • Trade
  • Social Meda

Work history

Currently

Trade Marketing Coordinator

Conde Nast

Jun 2015
  • London, United Kingdom
  • Full Time
  • - Perform trade analysis to deliver actionable insights in order to optimise sales and experience to core market - Conduct daily checks on site features and merchandise to ensure maximum sales potentials and performance - Identify and prioritise major sales drivers and highlight deficiencies such as stock cover, sizing issues and product descriptions - Utilise analytics tools to review successes, weaknesses and opportunities to drive KPIs - including traffic, conversion, sales, forecast and bounce rate - Create reactive briefs to be implemented across key channels based on daily/weekly sales/trends, seasonality and competitor activities - Review stock and plan promotions in line with key retail dates

Currently

Marketing Coordinator

Little BU Productions

Feb 2013
  • Full Time
  • - Achieving marketing and sales objectives by contributing recommendations to strategic plans and reviews. - Preparing and completing action plans; implementing production, productivity and customer-service standards; resolving problems; identifying trends; determining system improvements; implementing change. - Brand development, web site traffic growth, web site UI and advertising revenue. - Supports sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets; compiling account and competitor analyses. - Researching markets to identify marketing opportunities. - Social media management, liaising with social platform and blog, increasing social reach by implementing campaign activities.

2012

Sales

Gucci

Oct 2011 - Mar 2012
  • Freelance
  • - Brand ambassador. - Priorities customer needs to maintain customer satisfaction levels and retention. - Meet daily sales targets. - Stock control, replenishing merchandise, stock check, auditing.

2012

Oct 2011 - Dec 2012
  • Freelance
  • - Brand ambassador. - Priorities customer needs to maintain customer satisfaction levels and retention. - To operate the till, handle cash and process debit and credit card payments. - Meet daily sales targets. - Stock control, replenishing merchandise, stock check, auditing.

2010

Volunteer

London Fashion Week

Feb 2010 - Feb 2010
  • Freelance
  • - Fashion show assistance. - Promotion support. - Help desk assistant.

Education

2014

Fashion Promotion and Marketing

University of the Arts, London

Sep 2012 - Jul 2014
  • Fashion Promotion, Marketing and PR