Amy Lines

Amy Lines

Graphic designerBirmingham, United Kingdom
+ Info


Amy Lines

Amy Lines

Graphic designerBirmingham, United Kingdom
About me
I'm a designer and marketer from London (I split my time between London/Birmingham) I have 9 years marketing, copywriting and art direction experience. I undertook formal design training a couple of years ago and have been freelance designing and marketing since.
  • FOLD - a laundry app concept
    FOLD - a laundry app conceptCLIENT: Small business start-upCreate an identity, logo and app design for a new 24-hour laundry locker service. Ensure the identity reflects the simplicity and ease of the process. This must feel high end but simple and modern to reflect the nature of the business without resorting to the literal. The logo has its foundations in an origami swan. The swan, like our demographic projects an image of control; whilst furiously hard-working below the surface. Fold steps in to help them and keep their lives ruffle-free.
  • Calivana Olive Oil Packaging
    Calivana Olive Oil PackagingCLIENT: Calivana Olive Grove Calivana is an organic olive oil traditionally produced from olives grown in the Parco Regionale della Vena del Gesso in the Emilia-Romagno region of Italy. The olive oil yield has steadily increased and bottles are now being exported to high-end delicatessens and department stores in the UK. I was asked to create a high-end packaging design along with a brand look and website.  A natural reserve with a speleological interest combined with a boutique export destination became a marbled terrain texture with shots of bright punchy colours representing key infusions. The textured paper is also a nod to the tradition of Italian papersmiths. 
  • Byron Bay Food Festival - branding concept
    Byron Bay Food Festival - branding conceptCLIENT: Byron Bay Food Festival Design and create a distinct brand and product visualisation for the annual Byron Bay sea food festival.Marry the sensibilities of a ’foodie/fine dining’ clientele with the fun and easygoing attitude of the Byron Bay lifestyle. Consider life beyond the festival, explore the possibility of a cook book and other merchandise. Acrylic painted sea food montaged with 1950's Australian surfer photographs. A fresh contemporary colour palette was chosen to allow the more detailed design elements to standout.
  • Girl in Snow by Dana Kukafka - Advanced Export Book Proof Design
    Girl in Snow by Dana Kukafka - Advanced Export Book Proof DesignClient: Picador Books Advanced book proof cover design for Girl In Snow. Original artwork.
  • Miss You Book Campaign - Advertising Creative and Concept Development
    Miss You Book Campaign - Advertising Creative and Concept DevelopmentClient: Pan Macmillan Create a striking campaign creative for the outdoor, print and digital campaign for Miss You by Kate Eberlen. The creative needed bring the narrtive of the story to life whilst complimenting the book cover artwork. It needed to have a sense of an urban location without being specific, it needed to convey a contemporary love story with a nod to Sliding Doors, while avoiding anything romantically cliched.
  • New Boy by Tracy Chevalier - Advanced Book Proof Design
    New Boy by Tracy Chevalier - Advanced Book Proof DesignClient: Vintage Advanced book proof cover design. Original artwork.
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Work history
    Graphic Designer
    London, United KingdomFreelance
    Design, illustration and copywriting work for a range of regular clients from publishing, retailer and film sectors on print and digital assets from concept development through to delivery. Part-time retainer with a publishing house for Marketing and Brand design work.
    Senior Marketing Manager
    London, United KingdomFreelance
    Working within the Adult Fiction Digital & Communications department, key focus on Picador and brand authors. Responsibilities include: »» Plan, execute and deliver multi-channel advertising campaigns »» Art direction across print and digital (including video, audio and animation) »» Creative design, execution and packaging for press »» Track, measure and report on campaign activity »» Managing and developing new brand partnerships »» Digital content creation and strategy »» Data growth and community strategy »» Pitch and copywriting »» Brand management »» Creative freelancer and agency management »» Mentoring and support of junior team members
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  • Adobe Indesign/illustrator/photoshop
  • Marketing
  • Copywriting
  • Art Direction
  • Digital/ Print
  • Photography
  • Graphic Design
  • Microsoft Office
  • Social Content Strategy
  • Advert Design
    Shillington logo
    Shillington logo
    Certificate IV DesignShillington
     - London, United Kingdom
    10 month intensive course in Graphic Design at Shillington College. The course covered the creative process from beginning to end—integrating idea generation, technical knowledge, design theory and studio skills at every step.
    BA (Hons) English Literature and Media (1:1)
    Best Integrated Digital Marketing Campaign
    Best Marketing Campaign
    Tony Robinson's Weird World of Wonders
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