An ambitious creative with experience working across a broad range of sectors. I approach work with enthusiasm and am dedicated to bringing brands and shopping experiences to life online. My creative mind, awareness of current industry trends and meticulous attention to detail drive me to lead and inspire others to evolve big ideas.
Projects
- M&S.com Ecommerce Platform LaunchThe need was to move off Amazon’s platform and overhaul Marks and Spencer's online presence in order to better appeal to consumers and reflect changing browsing and shopping habits. The new website was a key part of their plan to transform from a traditional British retailer into an international, multichannel retailer. Strategic developments such as a stronger focus on editorial fashion and lifestyle guidance, with the aim to inspire and help customers with a clear style point of view and comp
- Jimmy Choo Social Media PitchThe need was to raise Jimmy Choo’s digital profile in the social-media space, generating discussion and increasing the brand’s social following and engagement through interactive content. The concept was to document the ‘Jimmy Choo’ woman and the aspirational life she leads, bringing together influencers and brand advocates under the moniker ‘Choo 24:7 Stylemakers' inside a social portal.
- M&S #Sharethelove Social CampaignThe very first M&S integrated Social campaign was kicked off by asking fans and followers to show what love meant to them via #SHARETHELOVE. Some of these images were used to populate the animated heart on the M&S.com homepage. A series of competitions were run over the course of the campaign via the social channels and I worked closely with the social team to bring them to life graphically. Fans were offered the chance to win a Gourmet Dine-In For 2 – 250,213 entries were received through the
- Lindex S/S 2013 Penelope Cruz Integrated Advertising CampaignThe need to extend the Lindex Spring / Summer 2013 campaign over two months, while keeping the customer interested with fresh, varied content across all channels was the task. Hollywood icon and global superstar, Penelope Cruz was cast as an ambassador for the brand. Her passionate, successful, family-oriented personality and beautiful Mediterranean looks were perfectly fitting for the Spring Summer collection. Two high-impact, through-the-line campaigns around the larger seasonal collections
- Lindex A/W 2012 Missoni CollaborationThe challenge was to find a prominent fashion brand for Scandinavian high street fashion retailer Lindex to partner with to create an unforgettable campaign while promoting a larger charitable cause: breast cancer awareness. Missoni was considered the perfect fit, with its instantly recognisable patterns and the brand values it shared with the high-street retailer – regardless of their price point. The Missoni Lindex collection was communicated to the masses via a fully integrated advertising
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Work history
Creative DirectorDouble Noire
London, United KingdomFull Time
Double Noire builds online conversion through beautiful interfaces based on best practice, enriching user experiences and solid analysis. We’re trusted by some of the UK’s greatest brands to consult on, evolve or restart online faces and increase ecommerce revenue.
http://www.doublenoire.com/
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Art DirectorMarks & Spencer
 - London, United KingdomFull Time
Senior member of the creative team that successfully launched the new M&S website in February 2014.
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Skills
- Fashion
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Digital Design
- UI
- E-commerce
- Design Direction
- Responsive Design
- Mobile Tablet Design
- Luxury Brands
- UX Understanding
Education
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Bachelor of Design, Visual CommunicationsCPIT New Zealand
 - Christchurch, New Zealand
Bachelor of Design - Visual Communications - Majoring in Graphic Design and Photography