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I am the sole group digital copywriter for the LLX Global Business Services Omni-Channel team, responsible for delivering product, website and email copy, as well as best practice strategy and guidance, to the luxury fashion brands Jimmy Choo, Belstaff and Bally, owned by JAB Luxury, formerly known as Labelux.
Reporting to Founder & Creative Director Amanda Wakeley, and CEO Sagra Maceira de Rosen, I oversaw all activity including online trading, customer care, website content production, online styling, email marketing and social media. I also managed external agencies responsible for technical development, SEO, PPC and affiliate marketing.
Reporting to Founder & Creative Director, responsible for: maintenance of amandawakeley.com; processing online orders; product styling, shooting, copy writing and imports for website; developing and writing content for all social media channels and email newsletters, as well as building emails in Campaign Commander; overseeing work carried out by our digital and search marketing agencies.
BA Hons, 1st Class