About me
As a skilled manager with 10+ years’ experience within Brand Marketing, Sponsorship and Events I have worked on some of the UK’s best music and sports partnerships including Live Nation, Academy Music Group, AEG, Wa Child and BRITs Week, Boileroom, and the Rugby Football Union, and award winning sponsorships and festivals including The O2, O2 Academy venues, England Rugby, and Beach Break Live festival.
Work history
Sponsorship Manager, SportO2 Telefonica
London, United KingdomFull Time
• Work with the Head of Sport to manage the operational requirements of campaigns from conception and delivery to post campaign analysis, and delivering best in class activation of our sponsorship rights.
• Manage the partnership with the RFU, and the marketing strategy, campaign delivery and brand guardianship for grass roots touch rugby initiative ‘O2 Touch’ across digital (social & content), events and PR.
• Lead O2’s and the RFU’s behind the scenes content series ‘O2 Inside Line’, including the producing and promoting of live streams and pre-recorded content, and weekly podcasts.
• Developed social strategy for @O2sports and oversee social team's delivery of plans, ensuring personality of our channels is consistent and coherent, a great example of best practise in social activation, and admired by other brands.
• Proactively seek out high profile brand partnerships for our digital loyalty platform Priority, ensuring we offer our customers exclusive offers and experiences, ensuring correct fit with O2 Priority and positively reflecting the O2 brand.
• Manage customer and internal comms across key rugby campaigns including approval of imagery, copy and delivery, ensuring correct TOV and on-brand creative.
• Manage representation of O2’s England Rugby sponsorship on o2.co.ukand any public facing campaigns, ensuring the look, feel and sound of our sponsorship is portrayed in the best possible way.
• Continually look for ways to use our sponsorship assets and contractual rights to engage internal staff, and benefit our customers.
• Develop briefs and produce budgets for activations and campaigns for external agencies and cross functional within the business.
• Ongoing partnership and campaign optimisation, evaluation and analysis.
Sponsorship Manager, MusicO2 Telefonica
- London, United KingdomFull Time
• Worked with Head of Music Sponsorship to guarantee sponsorship played an active role in the O2 brand, placing music, live, and our venues at the heart of the O2 business. Reaching this through continually hitting brand consideration targets & achieving brand fame through our sponsorship activations and partnerships.
• Managed artist focussed multi-platform marketing campaigns across radio, print and online to promote Priority Tickets on a weekly basis. Identified and selected media partnerships with Global, Bauer, NME, VICE and Spotify to support campaigns and activations and gain greater brand awareness with maximum attribution to O2.
• Developed and delivered O2 Academy and The O2 marketing plans including app launches, social media channels, customer comms, and in-venue activations. Collaborate with wider marketing teams in brand, advertising, PR, comms and propositions to optimise campaigns in new and innovative ways.
• Managed all customer experiences and activations at venues and identified opportunities to refresh and create new activations.
• Worked across key annual events such as War Child:BRITs Week, and Nordoff Robbins developing the strategy for the activations as well as the campaign creative utilising all marketing disciplines.
• Managed all other music sponsorship event activation demonstrating excellent working relationships with stakeholders, and evolving partnerships to secure additional reach, value and ROI. Excellent presence for O2 across all events, with best in class activations and rewards for O2 customers.
• Continual campaign and activation evaluation and analysis, budget management and planning.
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Skills
- Brand Activation
- Strategic Partnerships
- Event Management
- Sponsorship Management
- Social Media Marketing
- Data Analysis
- Stakeholder Management
- Consumer Engagement
- Digital Communications
- Creative
Education
Awards
U
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Sponsorship Continuity - O2 Academy venuesUK Sponsorship Awards
This category is open to sponsorship campaigns which have been in place for a minimum of four years and have been renewed at least once. Entries are judged on the success of the campaign and how it has been developed year by year. Evidence of how insights have been developed and applied during the course of the relationship is a key consideration.U
U
Small Festival of the YearUK Festival Awards
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