I specialise in building brands - whether new or existing - my super power is adapting and understanding the visual language/intention and designing to meet these expectations. I'm so invested and passionate about creating a full 360 brand experience for consumers, considering every touch point and every tiny detail.
One of my absolute first loves is lettering - I have carefully and passionately honed my creative skills in typography and hand lettered calligraphy.
Projects
- 1701 Festive PackagingI designed these for www.1701luxury.com for their festive gifting season in 2019. The each contained hand crafted nougat in a flavour of the customers choice and could either be used as table settings, as decorations for the tree or gifted to someone special. The 1701 handcrafted nougat is made using honey - which results in the most amazing product. Hence, the concept for the packaging included the bee element that appeared in other elements of the branding and included the hexagon element in t
- 1701 Luxury: Limited Edition Packaging Design1701 collaborated with Naqiyah Mayat for Ramadaan in 2019. I designed two limited edition nougat boxes for the gifting occasion post creative consultation with Naqiyah Mayat. The two brands imbue luxury, opulence and elegance and the marriage came together in the form of beautiful gold embossed nougat boxes with a limited edition nougat flavour. The prayer window was also added to the design of the box, inspired by the religious period and symbolism. A tag was designed to showcase the collabora
- Cookbook: Dinner at Somizi'z - I am not a ChefExcited to announce that a cookbook I designed, creatively directed and consulted for in 2020: Dinner at Somizi's - I am not a chef, is the top selling cookbook in South Africa, outranking other international titles from the likes of Jamie Oliver and Otto Lenghi. 'Dinner at Somizi's' is full of inviting warm colours, authentic recipes - all cooked by Somizi himself - and a beautiful array of portrait photography. The book was vibrantly photographed by the Somizi Cookbook production team, with
Work history
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Lead CreativeEdgars
- Cape Town, South AfricaFull Time
Role was for the Edgars International Brands in-house marketing team: INGLOT, La Senza, Accessorize, Calvin Klein, Mango, T.M.Lewin, Dune London and Dr. Martens.
I lead and managed the creative team: Web & Digital Developer, Graphic Designer, POS Designer and Social Media Specialist.
Tasked with implementing structure, procedures and processes in line with the creative industry in the newly formed and expanded Creative Team (May 2018), which forms 5 roles of the 8 person International Brand Marketing team (including myself). Responsible for communication and relationship management between 8 International Brand Partners, local Brand Managers and their teams as well as the internal Edgars teams. The position includes translating and adapting international marketing and creative strategy objectives into local marketing strategies (with retail focus) across communication platforms adhering to budget specifications and constraints.
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Creative Marketing Manager1701 Luxury
- Johannesburg, South AfricaPart Time
Role included predominantly packaging design, digital design and editorial design.
Creatively directed seasonal and occasional campaigns.
Managed social media and grew following from 3k - 15k on Instagram (@1701luxury)
Content creation and strategy for social media channels.
Consulted on website creative and functionality.
www.1701luxury.com
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Skills
- Packaging
- Advertising
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Websites
- Typography
- Brand Design
- Design
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Marketing
- Design Guidelines
- Creative Direction
- Campaign Concept
Education
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Bachelor of Arts (BA) AAA School of Advertising
- Cape Town, South Africa
Qualified with Distinction.
Degree included study in creative practical, creative theory and marketing communications.
Awards:
Bronze Loerie winner for Collatoral Design - 2012
Student Loerie finalist in the Integrated Campaign category for ISTD graduate project - 2013
Merit from the International Society of Typographic Design - 2012