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In my current role as Marketing Executive at Intangible Business, my tasks involve looking at the power of brands and how to effectively use that to raise awareness of the service the company provides. An integral part of my role focuses on the spirits and wine industry and primarily, the creation of the Power 100 Spirits and Wines report. This ranks the top 100 spirits and wine brands and receives coverage from national and trade press. My role also involves writing copy for national, drinks trade and professional service publications. Further responsibilities include; social media management, event management and administration
As a Junior Account Executive, I was trained to successfully pitch in releases and consequently secured a lot of print and online coverage and played an important role in the organisation of a VIP event for one of their new clients. Other responsibilities included; identifying possible opportunities for clients, managing press lists and monitoring and updating social media daily. Brand Revolution is a PR and Events company with clients such as; Hoxton Gin, Cîroc Vodka, Ketel One Vodka, Jax Coco Water and The Opera Gallery London.
Active Profile is a public relations agency based in Liverpool.. I completed a six week work placement with Active Profile PR in Liverpool. I applied for this place, along with many students in my university, and found it to be an invaluable experience. Responsibilities included; administration tasks, press cuttings, monitoring social media, uploading content to website.
CIM Professional Diploma in Marketing
Completion of the CIM Level 6 Diploma gives you the knowledge, skills and understanding to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.