About me

I am a multi-disciplinary graphic designer specialising in brand identity and digital design. Born and raised in Taiwan, studied in and now permanently relocated to London UK. My experience consists of both full time and freelance positions, working on end-to-end projects in web design and branding across digital and print. I am currently seeking a full time position in agency to gain broader experience and expertise. I hold a UK Spouse/Partner visa with full work permit.

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Projects

• 2

  British Friends of VanuatuIdentity and website design for a British charity.
• Avocado BrandingAvocado is Taiwan's leading fine art printing company, with studio and gallery space in Taipei Taiwan. My role consisted of working closely with Avocado's founders to develop their brand and identity, designing and overseeing the development of their website, facebook page design and design of print artefacts for Avocado's studio and events.
• Avocado WebsiteAvocado is Taiwan's leading fine art printing company, with studio and gallery space in Taipei Taiwan. As a natural progression of my work with Avocado, previously creating their brand and identity, I designed a fully responsive website. http://www.avofactory.com
• Lee Yuan ChingWebsite redesign and branding for IMA Studio on behalf of Lee Yuan Ching, a renowned Taiwanese artist looking to expand into Europe. www.leeyuanching.org
• Her Art StudioIdentity and website design for Taiwanese artist Samantha Huang based in London. www.herart.com
• 14

  Abstract Book CoverA self initiated project. Using everyday objects such as chewing gum, coffee granules, facial masks and sugar. I created a series of book covers to relate to the titles of pre existing novels.

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Work history

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Graphic Designerwww.amylai.co.uk
Jan 2015Freelance
Various freelance design and branding positions for small business's. Please see my portfolio website for more details: http://www.amylai.co.uk
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Creative DirectorAvocado
Jan 2015 - Jan 2018TaiwanFreelance
Avocado is Taiwan's leading fine art printing company, with studio and gallery space in Taipei Taiwan. My role consisted of working closely with Avocado's founders to develop their brand and identity, designing and overseeing the development of their website, facebook page design, design of print artefacts for Avocado's studio and events. http://avofactory.com/

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Skills

• Photoshop
• Illustrator
• Indesign
• Branding
• Art Director on Website
• Art Direction
• Brand Identity
• Creative Digital Design
• User Interace Design
• Mobile Responsive Design

Education

Master of ArtsUniversity of The Arts London (UAL)
Nov 2011 - Nov 2012London, United Kingdom
Master of Arts in Branding and Identity at London College of Communication
ABC Diploma Graphic DesignUniversity of The Arts London (UAL)
Sep 2010 - Jun 2011London, United Kingdom
ABC Diploma Graphic Design at London College of Communication

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