Projects
- Burson Marsteller - Client ExecutiveBurson-Marsteller is a leading global public relations and communications firm. Currently working at Brand Marketing&Comms Department. MARKETS: Food&Beverages, FMCG, Retail, Transport&Logistics, Tourism Services, IT Start-ups, Homegoods technology. Current & previous CLIENTS: Grupo Restalia (100 Montaditos, Cervecería La Sureña & The Good Burger), Cabify, Grupo Pacha, CONTROL, PROMARCA, BOSCH Termotecnia, Jobandtalent, Panticosa Resort, ComparaDentistas, Administradores Concursales (ASPAC). - Media Relations: Brand positioning and awareness, communication opportunities seek & generation, management of interviews with company’s spokespeople and opinion articles on both national and international relevant media, elaboration of PR support documents.
Work history
Client Executive PR & Brand Communications
Brand Marketing&Comms Department.
MARKETS: Food&Beverages, FMCG, Retail, Transport&Logistics, Tourism Services, IT Start-ups, Homegoods technology.
Current & previous CLIENTS: Grupo Restalia (100 Montaditos, Cervecería La Sureña & The Good Burger), Cabify, Grupo Pacha, CONTROL, PROMARCA, BOSCH Termotecnia, Jobandtalent, Panticosa Resort, ComparaDentistas, Administradores Concursales (ASPAC).
- Media Relations: Brand positioning and awareness, communication opportunities seek & generation, management of interviews with company’s spokespeople and opinion articles on both national and international relevant media, elaboration of PR support documents.
- Daily monitoring and clients’ reporting: press clipping
- Content generation: press releases, storytelling articles
- Analysis: media and business reports analyzing coverage and impact of the PR developed activities
- Social Media Advisory: analyzing trends within different social platforms and identifying potential bloggers&influencers
- New Business development: brain storming, media audits, campaign ideas, strategy designing
- Lobbying and Institutional Relations
- Crisis & Issues: media management, news monitoring
- Events management
Communications, Institutional Relations and CSR Department
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- Organization and coordination of institutional, sporting, cultural and musical events in public and private sectors
- Online Costumer Service of Alhambra and Solán de Cabras brands
- Support Hospitality area with customers
- Coordination of deliveries
- Preparation of documents for the company CEO
- Database & CRM process
Skills
- Fashion
- Marketing PR
- Branding
- Lifestyle
- Travel
- Presenting
- Corporate PR
- Events PR
- Pitching
- Problem Solving
- Coordination
- Communications
- Client Management
- Social Media
- Content and Media Writing
Education
Communications, Media, Marketing
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Journalism