Ana Blanco Alvarez

Client Executive PR & Brand Communications

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  • LocationBoadilla del Monte, Spain

Projects

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Skills

 

  • Fashion
  • Marketing PR
  • Branding
  • Lifestyle
  • Travel
  • Presenting
  • Corporate PR
  • Events PR
  • Pitching
  • Problem Solving
  • Coordination
  • Communications
  • Client Management
  • Social Media
  • Content and Media Writing

Work history

Currently

Client Executive PR & Brand Communications

Burson Marsteller

Jan 2015
  • Brand Marketing&Comms Department. MARKETS: Food&Beverages, FMCG, Retail, Transport&Logistics, Tourism Services, IT Start-ups, Homegoods technology. Current & previous CLIENTS: Grupo Restalia (100 Montaditos, Cervecería La Sureña & The Good Burger), Cabify, Grupo Pacha, CONTROL, PROMARCA, BOSCH Termotecnia, Jobandtalent, Panticosa Resort, ComparaDentistas, Administradores Concursales (ASPAC). - Media Relations: Brand positioning and awareness, communication opportunities seek & generation, management of interviews with company’s spokespeople and opinion articles on both national and international relevant media, elaboration of PR support documents. - Daily monitoring and clients’ reporting: press clipping - Content generation: press releases, storytelling articles - Analysis: media and business reports analyzing coverage and impact of the PR developed activities - Social Media Advisory: analyzing trends within different social platforms and identifying potential bloggers&influencers - New Business development: brain storming, media audits, campaign ideas, strategy designing - Lobbying and Institutional Relations - Crisis & Issues: media management, news monitoring - Events management

2014

Communications, Institutional Relations and CSR Department

Mahou San Miguel

Jan 2014 - Aug 2014
  • - Organization and coordination of institutional, sporting, cultural and musical events in public and private sectors - Online Costumer Service of Alhambra and Solán de Cabras brands - Support Hospitality area with customers - Coordination of deliveries - Preparation of documents for the company CEO - Database & CRM process

Education

2014

Communications, Media, Marketing

Rey Juan Carlos University

Aug 2010 - May 2014
  • Journalism