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Ana C Kaefer

Sportswear Designer

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFashion Designer - Freelance Creative - Fashion Technical

About me

Experienced Designer & Product Developer with a demonstrated history of working in the sports apparel industry. Skilled in Trend Analysis, Computer-Aided Design (CAD), Fashion Illustration, Textiles and liaising with both the Far-East and European suppliers. Categories developed for include: • Running • Athleisure • Yoga • Outdoors • Gym • Cross-fit • Rowing • Triathlon • Cycling • Swimming • To-and From • Casual

Skills

  • Adobe Indesign/illustrator/photoshop
  • Sketching and Drawing
  • Technical Packs
  • Machine Sewing
  • Hand Sewing
  • Sportswear
  • Running
  • Technical Drawing
  • Digital/ Print
  • Graphic Design

Work history

Currently

Designer and Product Developer

Zone3 Ltd. - Leading and Award WInning British Triathlon brand selling worldwide. Stockists include Wiggle (UK) and Endurance Sport (Denmark).

May 2017
  • Guildford, United Kingdom
  • Full Time
  • • Research, trend analysis and design/development of premium performance ranges of Mens and Womenswear • Focus on the Triathlon sports: Swimming, Cycling and Running • Design and development of further Outerwear, Fitness and Casualwear ranges • Developing specification packs and liaising with Far East and European suppliers • Sourcing of new materials and manufacturers • Manage fittings and quality of samples for sign off • Provide the graphic design and sales teams with appropriate information for sales conversion

2017

Sportswear Designer

Crewroom Ltd. - Multifunctional sportswear and outerwear brand based in London. Sold online, through flagship and specialist stores.

Mar 2015 - Mar 2017
  • London, United Kingdom
  • Full Time
  • • Creating functional and commercially viable ranges for Men’s and Womenswear • Focus on Running, Cross Fit, Yoga, Rowing, Outerwear and 'To-and-From' pieces • Developing specification packs and liaising with Far East suppliers • Close work with customers and athletes to ensure constant product improvement • Trend research and sourcing of new materials • Visiting global trends and materials fairs • Manage fittings, quality of samples for sign off and size grading • Provide sales staff with appropriate information for sales conversion • Develop B2B products for companies such as Henley Royal Regatta and The Boat Race • Miscellaneous tasks such as customer service, quality control of bulk production and visual merchandising of stores • Award: 2016 Best Running Crops/Shorts/Skorts by Women’s Running Magazine

2014

Sports and Casual Wear Designer

Walk Trendy - Start up Brazilian athleisure brand owned by a textile company. Clothes and prints produced in-house. Sold online, in one flagship and specialist stores across Brazil.

Jun 2013 - Oct 2014
  • Novo Hamburgo - RS, Brazil
  • Full Time
  • • In charge of the brand's Resort and Performance lines • Focus on Running, Cross Fit, Yoga and 'To-and-From' pieces • Development of technical sheets for production • Trend analysis, research, sketches • Flagship store visual merchandising • Liaising with onsite production team and taking part in the pattern making process, fittings and quality control • Sourcing and buying raw materials • Training the marketing team, the flagship store staff and all other sales representatives, explaining the collections and individual designs to secure sales

2011

Studio Intern

Fyodor Golan - luxury brand focusing on innovative textiles, embroideries and silhouettes.

Jul 2011 - Sep 2011
  • London, United Kingdom
  • Internship
  • • Assisting the designers with the Spring/Summer 2012 catwalk pieces on creation of embroideries, toiles, pattern amends, model fittings, organising production and liaising with manufacturers • Produce and work with specification sheets and technical drawings • Backstage and wholesale assistant during catwalk show and stand at London Fashion Week

2010

Intern

Wallpaper* Magazine

Mar 2010 - Apr 2010
  • London, United Kingdom
  • Internship
  • • Assisting with the research of the ‘Made in Brazil’ edition and with the photo-shoot realised in Brazil • Contacting Brazilian brands in order to find the editor’s selected pieces • Elaborating control spread sheets and organise the granted products logistic details • Translation of emails and announcements English/Portuguese

Education

2012

Fashion Design

Istituto Marangoni

Oct 2009 - Jun 2012
  • London, United Kingdom

Awards

2016

2016 Best Running Crops/Shorts/Skorts

Women’s Running Magazine