Ana Castillo

Digital Product Manager

Level
Mid Level
Location
Spain
Availability
Locked Pro Plan feature
Professions
-
38 Connections

Skills

  • Digital Marketing
  • Social Media Marketing
  • Project Management
  • Paid Media
  • Content Strategy
  • Analysis Reporting
  • Fluent Spanish
  • FMCG
  • Music
  • Agency Background

Companies I’ve worked with

  • T

    TouristEye

    • S

      Secuoyas

      • P

        Pernod Ricard

        • D

          Darwin Social Noise

          Work history

          Currently

          Digital Product Manager

          Sony Music Entertainment

          Oct 2019
          • Madrid, Spain
          • Full Time

          2019

          Social Media Manager

          Pernod Ricard

          Jun 2016 - Oct 2019
          • Madrid, Spain
          • Full Time
          • Brands: Beefeater Gin, Seagram’s Gin, Ginial, Havana Club. Responsabilities: • Creation, curation and management of Brand Content. • Development of Social Media plans. • Devising Paid Media strategies, planning targets, formats and budgets on Digital Marketing campaigns, working closely with Marketing, eCommerce and CRM teams. • Definition of Content and Communication strategies for brand activations at music festivals such as Bilbao BBK Live, Mad Cool, Sonorama Festival or Primavera Trompetera, by working with music promoters and Marketing teams.Real-time music festival streaming on Social Media. • Project management. • Content shooting and production management. • Budget management. • Social Media management. • Media and Content campaings reporting. Skills: - Influencers marketing - CRM/Big Data understanding - 360º view of digital marketing and marketing campaings - 360º view of media campaings - FMCG (spirits) and music industries in-depth perspective

          2016

          Content & Social Media Strategist

          Secuoyas

          Apr 2016 - Jun 2016
          • Madrid, Spain
          • Full Time
          • Clients: JJL Real Estate, Cegid Retail Software I worked as Social Media and Content Strategist for the definition and execution of branded content, social media strategies and SEM campaigns. Brands were related to areas such as B2B, Real State, Interior design, Retail and Travel. Responsibilities: • Definition of digital marketing strategies • Social Media management • Media, SEO and SEM campaigns management • Project management • Budget management Skills: - Media campaings management - SEM campaings - Inbound marketing - Budget management - eCommerce and consumer journey understanding

          2016

          Brand Content Manager

          Darwin Social Noise

          Aug 2015 - Mar 2016
          • Madrid, Spain
          • Full Time
          • Clients: NH Hotels, Vodafone Business, Club Pasión Habanos Responsabilities: • Devising Brand Content and Social Media strategies. • Social Media management and Content creation. • Weekly and monthly reporting. • Project management. • Video production and shooting coordination. • Real-time event streaming on Social Media platforms. Skills: - Branded content strategies - Project management and team coordination - Experience in agency - Design skills

          2015

          Social Media Manager

          Lonely Planet

          Jun 2014 - Aug 2015
          • London, United Kingdom
          • Full Time
          • Project: Merging TouristEye product (technology, content and communities) with Lonely Planet's digital and mobile strategy Responsabilities: • Definition and management of Social Media strategies. • Community management. • Content Creation and curation (in both English and Spanish). • SEO strategies management. • Digital consultancy to Lonely Planet digital team. Skills: - Community management, campaigns and strategies - Use of Google Analytics and interpretation of stats - Content moderation, especially regarding privacy, copyright and ethical issues, trained by Lonely Planet Australia - Expanding knowledge of social media management, trained by Lonely Planet UK - Internal communication in a big company and relations with other companies - Improvement of copywriting skills both in English and Spanish - Improvement of English language skills

          2013

          Community Manager

          TouristEye

          Aug 2012 - Dec 2013
          • Madrid, Spain
          • Internship
          • Responsabilities: • Community management. • Content creation and curation (in both English and Spanish). • Affiliate marketing strategies management. • Leading a freelance team. Skills: - Use of digital platforms and software regarding social media, teamwork and online customer support, as well as CMS - Skills linked to user engagement - Communication at all levels - Copywriting focused on travel and leisure - Understanding and performance of SEO practices

          Education

          2012

          Master of Arts in European Tourism Management

          Université de Savoie

          Feb 2012 - Jun 2012
          • Chambéry, France
          • Diploma by Bournemouth University and Universidad Rey Juan Carlos. 4th semester took place in Université de Savoie, France.

          2012

          Master of Arts in European Tourism Management

          Högskolan Dalarna

          Sep 2011 - Jan 2012
          • Borlänge, Sweden
          • Diploma by Bournemouth University and Universidad Rey Juan Carlos. 3rd semester took place in Högskolan Dalarna, Sweden.

          2011

          Master of Arts in European Tourism Management

          Universidad Rey Juan Carlos

          Oct 2010 - Jun 2011
          • Madrid, Spain
          • Diploma by Bournemouth University and Universidad Rey Juan Carlos. 1st and 2nd semesters took place in Universidad Rey Juan Carlos, in Spain.

          2008

          Bachelor Degree of Tourism Management

          Universidad Rey Juan Carlos

          Sep 2005 - Jun 2008
          • Madrid, Spain