Brands: Beefeater Gin, Seagram’s Gin, Ginial, Havana Club. Responsabilities: • Creation, curation and management of Brand Content. • Development of Social Media plans. • Devising Paid Media strategies, planning targets, formats and budgets on Digital Marketing campaigns, working closely with Marketing, eCommerce and CRM teams. • Definition of Content and Communication strategies for brand activations at music festivals such as Bilbao BBK Live, Mad Cool, Sonorama Festival or Primavera Trompetera, by working with music promoters and Marketing teams.Real-time music festival streaming on Social Media. • Project management. • Content shooting and production management. • Budget management. • Social Media management. • Media and Content campaings reporting. Skills: - Influencers marketing - CRM/Big Data understanding - 360º view of digital marketing and marketing campaings - 360º view of media campaings - FMCG (spirits) and music industries in-depth perspective
Clients: JJL Real Estate, Cegid Retail Software I worked as Social Media and Content Strategist for the definition and execution of branded content, social media strategies and SEM campaigns. Brands were related to areas such as B2B, Real State, Interior design, Retail and Travel. Responsibilities: • Definition of digital marketing strategies • Social Media management • Media, SEO and SEM campaigns management • Project management • Budget management Skills: - Media campaings management - SEM campaings - Inbound marketing - Budget management - eCommerce and consumer journey understanding
Clients: NH Hotels, Vodafone Business, Club Pasión Habanos Responsabilities: • Devising Brand Content and Social Media strategies. • Social Media management and Content creation. • Weekly and monthly reporting. • Project management. • Video production and shooting coordination. • Real-time event streaming on Social Media platforms. Skills: - Branded content strategies - Project management and team coordination - Experience in agency - Design skills
Project: Merging TouristEye product (technology, content and communities) with Lonely Planet's digital and mobile strategy Responsabilities: • Definition and management of Social Media strategies. • Community management. • Content Creation and curation (in both English and Spanish). • SEO strategies management. • Digital consultancy to Lonely Planet digital team. Skills: - Community management, campaigns and strategies - Use of Google Analytics and interpretation of stats - Content moderation, especially regarding privacy, copyright and ethical issues, trained by Lonely Planet Australia - Expanding knowledge of social media management, trained by Lonely Planet UK - Internal communication in a big company and relations with other companies - Improvement of copywriting skills both in English and Spanish - Improvement of English language skills
Responsabilities: • Community management. • Content creation and curation (in both English and Spanish). • Affiliate marketing strategies management. • Leading a freelance team. Skills: - Use of digital platforms and software regarding social media, teamwork and online customer support, as well as CMS - Skills linked to user engagement - Communication at all levels - Copywriting focused on travel and leisure - Understanding and performance of SEO practices
Diploma by Bournemouth University and Universidad Rey Juan Carlos. 4th semester took place in Université de Savoie, France.
Diploma by Bournemouth University and Universidad Rey Juan Carlos. 3rd semester took place in Högskolan Dalarna, Sweden.
Diploma by Bournemouth University and Universidad Rey Juan Carlos. 1st and 2nd semesters took place in Universidad Rey Juan Carlos, in Spain.