Ana Laya
Available

Ana Laya

Brand Strategist, Creative & Map MakerMadrid, Spain
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Connections
Pip Jamieson
Eve Somerville
Danielle Pender
Ana Laya
Available

Ana Laya

Brand Strategist, Creative & Map MakerMadrid, Spain
Projects
  • Superminimaps
    SuperminimapsMinimaps are small travel guides illustrated and designed to print at home, whose goal is to leave the busiest route to share other ways to see and experience a city. The project is created collectively by travelers, explorers, nomads, readers, photographers, designers and illustrators from around the world who generously share what they know best and what they like best about their favourite cities: from the tastier restaurants in Buenos Aires to best places to swim in Sydney or the most beauti
  • Good News of 2017
    Good News of 2017This is a campaign I ideated, wrote and produced for The Objective (a Spanish digital newspaper) to demonstrate that 2017 was not as bad as we all thought. It is easier for our brains to remember bad stuff. It has to do with noradrenaline, a hormone that we seggregate when we're under emotional distress, that's probably why it was almost impossible for people to remember something good that had happened in the -undoubtedly hectic- 2017. But good stuff happened. A lot. And we wanted to help them
  • Superminimaps: crowdsourced & free mini-guides made for & by you
    Superminimaps: crowdsourced & free mini-guides made for & by youMinimaps are small travel guides to share a little bit of your world and enjoy someone else’s. The project is collectively created by travelers, walkers, nomads, hedonists, nihilists, epicures, readers, photographers and illustrators from all around the planet, who want to share with others what they love and know best: from their favorite restaurants in Buenos Aires to the best swimming spots in Sydney; some lovely secret gardens in Rome, or a route to tread mindfully in Ubud.
Work history
    T
    T
    Comissioning EditorThe Objective
    Madrid, SpainFull Time
    I have been working as Content Strategist and Comissioning Editor since the creation of the newspaper's new culture, future and ideas section: Further. I currently coordinate the external contributors, commission articles and audiovisual pieces (infographics, graphics, videos, photos); edit, proofread and publish the contributors' pieces; handle Further's Twitter account.
    Canvas8 logo
    Canvas8 logo
    Trends Researcher & WriterCanvas8
    Madrid, SpainFreelance
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Skills
  • Advertising
  • TV
  • Copywriting
  • Travel
  • Blogging
  • Social Media Marketing
  • Strategic Planning
  • Web Content
  • Creative Direction
  • Consumer Behavior
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    MA Innovation ManagementCentral Saint Martins (UAL)
     - London, United Kingdom