I'm an experienced visual communicator with a hybrid set of skills in PR and integrated communications. This diverse skill set allows me to understand the bigger picture and come up with creative solutions that answer to commercial briefs and strategy, through a variety of mediums. Over the years I've had the pleasure of working on internationally known brands such as IKEA, Disney & Marvel Studios, Nespresso, Pernod Ricard (Absolut Vodka, Mumm Champagne, Chivas), Fiat Chrysler Automobiles (Fiat, Jeep, Alfa Romeo) and Mentos, to name a few. I strive to creative innovative solutions, backed by tangible insights, all solidified via a fluid visual narrative that maximises efficiency and brand purpose.Locked Pro Plan feature
A lead in social, PR and influencer campaigns, with a focus on digital content, on brands such as Disney, Marvel, Mentos and Pernod Ricard (Mumm Champagne, Chivas and Absolut) and FCA (Fiat, Jeep, Alfa Romeo). Amplifying big ideas with a fusion of digital and social content, PR and influencer engagement – all underpinned by paid performance media. Responsible for driving the content offering, from ideation to execution, across all the clients of the Digital Influence team. Day-to-day management and mentorship of the community managers on the team.
A primary day-to-day client contact and creative lead on key FMCG clients, Nespresso and Ocean Spray. Implementing and executing strategic PR, social media, influencer and internal communication plans with the wider account teams. Translating a thorough understanding of the client's brand, the media and the digital landscape, into reliable public relations and creative counsel.
Managing and driving a successful national Press Office function by focusing on ongoing media opportunities for positive publicity across all areas of the business. Taking the lead in PR campaigns for new product launches; developing and executing a strategic PR plan, working closely with internal stakeholders and external agencies to achieve and report on outstanding results. Supporting the PR and External Marketing Managers across campaigns, Catalogue launch, social media, events, PR stunts, store openings, crisis and issue management.
Initially hired as a Photographer/Designer, I captured the products for ecommerce and social use, created digital ads, online graphics and print material, as well as styled seasonal look books. I worked closely with the buying and marketing teams to prioritise and curate the product selection within this creative. As the business grew, so too did it’s needs. My role evolved to also have a PR & Marketing focus, building media relationships, supporting on events, creating press releases and distributing product for publication features.
A selective course for creative thinking & the processes involved in coming up with great ideas.