About me

I'm an experienced visual communicator with a hybrid set of skills in PR and integrated communications. This diverse skill set allows me to understand the bigger picture and come up with creative solutions that answer to commercial briefs and strategy, through a variety of mediums. Over the years I've had the pleasure of working on internationally known brands such as IKEA, Disney & Marvel Studios, Nespresso, Pernod Ricard (Absolut Vodka, Mumm Champagne, Chivas), Fiat Chrysler Automobiles (Fiat, Jeep, Alfa Romeo) and Mentos, to name a few. I strive to creative innovative solutions, backed by tangible insights, all solidified via a fluid visual narrative that maximises efficiency and brand purpose.

QuestionsProjectsExperienceTeam

Projects

• 4

  The Intenso Collection - NespressoTo reinvigorate the Intenso range of coffees, Nespresso looked for a way to inspire existing customers to diversify and increase their consumption. The answer to the challenge was the creation of an inspirational print brochure, showcasing new day-to-night consumption moments, which was sent to Nespresso Club members across Australia and New Zealand.  The moments captured in the brochure were brought to life on social media and the Nespresso website through statics and dynamic GIF content, furth
• 1

  Coffee Launch Event — NespressoMedia and influencer launch event for the new and limited edition Nespresso coffees. The handcrafted coffees were launched via an intimate and simple event, with Geneva from a pair and a spare, as host.  The DIY event allowed the attendees to witness the care that goes into hand crafted items, as well as taste the new coffees.
• 1

  #NespressoCreations — Nespresso SocialHigh performing social content and strategy, purpose built for community engagement. To encourage Nespresso creativity throughout the year, fans were asked to submit their favourite #NespressoCreations on social media. The best few recipes were chosen, beautifully recreated and shared with the community, with credit going to the recipe makers. Who better to ask for unique #NespressoCreations than the fans who drink Nespresso every day?
• 1

  A Shoe for Every Sole — StyletreadA selection of images from the Styletread seasonal look book, used as virtual shop front web banners, in social media and advertising. Styletread is one of Australia's biggest online stores, which I joined at its conception. 
• 1

  Anatomy of Skin - A Passion ProjectThe Anatomy of Skin Instagram page is a passion project. I use it as an outlet to share my knowledge of skincare that I've picked up over the years, and all other things beauty related. Creatively, it is a free channel for experimentation and photography. Part of the images were in collaboration with the brands featured.
• 1

  Content Engine - Pernod RicardSeasonal and dynamic social media content for a variety of brands across the Pernod Ricard portfolio - Absolut, Absolut Botanik, Mumm Champagne and Chivas.  Purpose built content that taps into culture, engages existing fans and elevates the visibility and consideration of the brand portfolio.

Work history

Content ManagerAKQA
Nov 2016 - Jul 2017Sydney, AustraliaFull Time
A lead in social, PR and influencer campaigns, with a focus on digital content, on brands such as Disney, Marvel, Mentos and Pernod Ricard (Mumm Champagne, Chivas and Absolut) and FCA (Fiat, Jeep, Alfa Romeo). Amplifying big ideas with a fusion of digital and social content, PR and influencer engagement – all underpinned by paid performance media. Responsible for driving the content offering, from ideation to execution, across all the clients of the Digital Influence team. Day-to-day management and mentorship of the community managers on the team.
Senior ConsultantWeber Shandwick
Nov 2014 - Nov 2016Sydney, AustraliaFull Time
A primary day-to-day client contact and creative lead on key FMCG clients, Nespresso and Ocean Spray. Implementing and executing strategic PR, social media, influencer and internal communication plans with the wider account teams. Translating a thorough understanding of the client's brand, the media and the digital landscape, into reliable public relations and creative counsel.

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Skills

• Public Relations
• Photography
• Art and Creative Direction
• Graphic Desgin
• Copywriting
• Social Content Strategy
• Internal Communciations
• Influencer Engagement

Education

Award School Creative Advertising
Apr 2017 - Aug 2017Sydney, Australia
A selective course for creative thinking & the processes involved in coming up with great ideas.
Bachelor of Visual Communication Design
Jan 2008 - Jan 2012Sydney, Australia