Ana Pinto Goncalves


  • LocationLondon, United Kingdom



  • Marketing PR
  • Corporate
  • Brand Management
  • Budgeting
  • Client Services
  • Marketing Strategy
  • Problem Solving
  • Production Management
  • Project Management
  • Social Media Marketing
  • Coordination
  • Event Organisation
  • Event Planning
  • Communications

Work history


Marketing & Events Manager

Portuguese FA

Nov 2012
  • _In charge of non sports event project management from scratch, planning to implementation; _Project manager for sports events; _Area manager at sports events concerning different areas: TV Operations, ceremonies, accreditation, hospitality and protocol; _Conception and development of the FPF Event Organisation Manual; _Account manager for the Federation sponsors, including liaison and institutional communication.


Marketing & Communications Director

Indielisboa International Independent Film Festival

Sep 2009 - Sep 2012
  • _Marketing and Communication Project for IndieLisboa’10 to IndieLisboa’12 (three festival editions): • Definition and implementation of the marketing and communication strategy; • Team leader and manager; • Negotiation of media partnerships; • Budget management; • Results: reduction of expenses in 25% and increase in TV and media advertisements. _Communication team manager; _Negotiation with media partners and providers; _Internal and institutional communication with public and private entities; _In charge of brand management and online contents (website and social media); _Event management (organisation of the opening and closing ceremonies, amongst others); _Management of the development and production of communications and advertising materials (magazines, flyers, invitations, posters, amongst others).


Senior Account Manager

Global Press

Mar 2008 - Aug 2009
  • _Press officer for several brands: PUMA, SWATCH, TISSOT, OMEGA, JOHNNIE WALKER, PAMPERO, DIMPLE, LOGAN, CARDHU, MONCEAU FLEURS, HAPPY, DAN CAKE, TROIARESORT, AGUIRRE NEWMAN; _Responsible for the development and implementation of communication plans; _In charge of the development of press releases, press dossiers and kits, promotion of interviews and articles; _Event organiser for the brands, including logistics, team and budget management.


Head of Marketing & Communications

Máquinas de Precisão, LDA

Jan 2006 - Mar 2008
  • _Responsible for the creation of the Marketing and Communication Department and management of the projects linked to these areas; _Implementation of new corporate and commercial brands, developed with the internationalisation objective in mind; _In charge of the negotiation with partners and providers; _Development and production of commercial materials (catalogues, presentations and proposals); _ Responsible for event organisation, namely participation in trade fairs, including logistics (transports, accommodation), signage, communication and commercial materials; _Content production and website management.


Freelance Communications Consultant


Jan 2005 - Dec 2005
  • _Media activities and facilities management at the UEFA Cup Final (Lisbon) and Athletics European Cup (Leiria); _Press officer at these sports events; _Organisation of non-sports events; _Research and copy for the book “O Sonho Comanda a Vida”, on UEFA EURO 2004.


Communications Coordinator

Euro 2004,s.a

Mar 2016 - Dec 2004
  • _Operational media coordination at Aveiro Municipal Stadium, support to José Alvalade and SL Benfica stadiums in this area; _Responsible for content production for internal and external communication devices – Media Guide, Official and Internal Newsletter; _Press office; _Event organisation; _Press cuttings and reviews, translations and proof reading.


Communications & Marketing Assistant

Fulcar Comércio de Veículos, LDA

Jun 2000 - Dec 2001
  • _Responsible for the development of advertisements and commercial point of sales strategies implementation; _Event organisation; _Creation of internal and external communication materials, direct marketing campaigns; _Database management, complaints management and market surveys.



Diploma of Advanced Studies in Football Management

Swiss Graduate School of Public Administration at the University of Lausanne

Aug 2013 - May 2014
  • Football Management


Post Graduation Cultural Communication

Portuguese Catholic University

Sep 2005 - May 2006
  • Cultural Communication


Graduation Communication Sciences

Lisbon New University

Sep 1997 - May 2001
  • Communication Sciences