Anastasios Sofroniou

Brand consultant Creative director

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  • LocationParis, France

Projects

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About me

 

Established creative brand developer with a diverse, cross disciplinary approach in the creative and business aspects of the fashion industry with a long standing successful, international career, spanning more, than two decades, of diverse activities from fashion styling to photography, fashion design and lecturing on established international academies True master on "crafting" original concepts for seasonal apparel collections for men and women and it s custom made brand strategies from the key idea/product to the retail shop floor/platform, including the advanced luxury or contemporary or premium market, categories. Natural in developing foundational brand strategies and produce compelling popular ideas, with a timeless appeal but extremely stimulating and accurate for it s given present time.Able to visualise them roundly, transmitting with accuracy a clear brand message, increasing brand awareness and sales either for Press and Buyers on all possible fronts for print, online, social, mobile, new media.. Highly productive, multi cultural, with extensive professional experience, that is fully intergraded on researched creative, commercial concepts partnered with relevant communicational tools, innovative thinker, information junkie, but realistic and functional on his final results, meeting deadlines and original budgets on the dot, spot on,full on

Skills

 

  • Advertising
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Indesign
  • Photoshop
  • Consumer Culture
  • Consumer Behavior Insights

Work history

Currently

Lecturer Professor

IFA Paris

Jan 2016
  • Collection Development for MBA Fashion Business History - Statistics - Sociology