About me
Established creative brand developer with a diverse, cross disciplinary approach in the creative and business aspects of the fashion industry with a long standing successful, international career, spanning more, than two decades, of diverse activities from fashion styling to photography, fashion design and lecturing on established international academies
True master on "crafting" original concepts for seasonal apparel collections for men and women and it s custom made brand strategies from the key idea/product to the retail shop floor/platform, including the advanced luxury or contemporary or premium market, categories.
Natural in developing foundational brand strategies and produce compelling popular ideas, with a timeless appeal but extremely stimulating and accurate for it s given present time.Able to visualise them roundly, transmitting with accuracy a clear brand message, increasing brand awareness and sales either for Press and Buyers on all possible fronts for print, online, social, mobile, new media..
Highly productive, multi cultural, with extensive professional experience, that is fully intergraded on researched creative, commercial concepts partnered with relevant communicational tools, innovative thinker, information junkie, but realistic and functional on his final results, meeting deadlines and original budgets on the dot, spot on,full on
Projects
- PringleyConceptualising and producing seasonal advertising campaigns, look books and fashion videos for this contemporary menswear urban label , as a consultant and fashion photographer along with a team of 10 collaborators ( stylists, grooming, models, assistants, art directors etc) for 3 consecutive seasons
- NN AthensKey concept (s) and realisation of producing seasonal print and online advertising campaigns and look books for this urban/high street menswear brand as a Creative Director - Photographer for more than 16 consecutive seasons I operate along a group of 10 tight team of collaborators per campaign -stylists, make-up and hair stylists , models , etc - in order to produce stimulating advertising online and social media campaigns on a custom made approach based on existing brand identity and social and cultural consumer habits.Further on we assist into increasing brand exposure and sales both on social/ online mediums, as well as increasing national and international distribution
- MIGATOMarket research, presentation, realisation of seasonal print and online advertising campaigns, billboards and look books as a Creative Director - Photographer Operating first as brand consultant for the brand, on set, I operate along a group of 16 tight team of collaborators per campaign -stylists, make-up and hair stylists , 6- 8 models , assistants, producers, art directors , video directors, music composers etc- in order to produce stimulating advertising print and billboard campaigns among a custom made approach based on brand identity awareness and social and cultural consumer habits Building a solid new brand identity for MIGATO for more than 3 yrs and 6 seasons later, we assist into increasing brand exposure both on social/ online and print mediums, as well as increasing the wholesale and retail sales by 15-28% per season internationally
- PelisseAssigned by a 3 yrs contract to research, create and develop a new label of a contemporary real fur brand, by an establish luxury fur company including : Design 3 seasonal aw collections Research and resource additional materials, components, accessories etc Produce a solid 3 yr plan on marketing and communication strategies on a multi platform environment including on line , off line , social and traditional media Research and Participate in relevant trade shows and show room presentations for press and buyers Promote the wholesale and distribution key points of interest globally Create clear brand visual identity via photoshoots and collection videos
- conquistador menswearConquistador Menswear is the brainchild of the German born, ex stylist, now photographer and creative brand consultant, Tassos Sofroniou who s previous roster of successful collaborations include British stylist Isabella Blow, photographers Richard Avedon and David La Chapelle and magazines like The Face, Surface, Interview, British GQ etc. Conquistador Menswear was launched in September 2010 during Vogue’s Fashion’s Night Out. By researching and discovering a gap in the men s market for new contemporary luxe basics, Tassos produced brand in competitive premium prices with handmade apparel and leather bags and accessories while he infused ideas made only in excellent handmade quality with a made-to-measure approach For “raw urban” masculine effect, the fabrics of choice are natural 100% leather and 100% cotton in various weights, new textures & intricate treatments, delivering collections with unique design proportions, for the 21st Century new adventurous man. Each Conquistador collection is always a blend of primitive and tech, history and avant-garde, tradition and innovation. Tassos Sofroniou, also styles and photographs his look books in order to produce one solid, clear brand identity & also collaborates with acclaimed artists and inspiring new talents for out-of-the-box contemporary communication. Conquistador Menswear discovered the modern warrior, the contemporary visionaire and the bold adventurer. It s the new urban uniform for the new urban hero.
- conquistador menswearFounder and Creative director of the Contemporary Luxe Menswear brand Conquistador. 20-36yrs target market, frequent global urban travellers, premium-high price points, tight distribution, limited availability-collector piece strategy, niche targeted retail stores and selling points, originator of the elongated black sweater made in 100% cotton and natural leather. Collection developed to 100% natural leather in apparel and accessories like bags and fashion jewellery
Work history
Lecturer Professor
Collection Development for MBA Fashion Business
History - Statistics - Sociology
Skills
- Advertising
- Digital
- Design
- Creative Direction
- Online Campaigns
- Print Campaigns
- Indesign
- Photoshop
- Consumer Culture
- Consumer Behavior Insights