About me

I am a former professional Handball player of 18 years and have sales and marketing experience working in the fitness industry for one of the biggest sports retailers in the world, Decatjlon

PostsProjectsExperienceTeam

Projects

• 1

  Leggings For Everybody - Decathlon UKFirst Fitness Influencer Campaign #LeggingsForEverybody for Decathlon, which was dedicated to all the women of all body shapes, sizes and fitness levels. Noticing that there is an increasing movement in body confidence and self-awareness through fitness and regular exercise, I decided to promote our new fitness leggings collection in collaboration with strong and inspiring fitness women from the UK, with the aim to boost confidence and support the freedom of movement.

Projects credited in

• 4

  Decathlon Back to Sport

Work history

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Fitness Brand ManagerDecathlon UK
Jun 2018London, United KingdomFull Time
My main responsibilities are to create and implement the company’s strategy for the UK market, focusing on customer acquisition and retention through diverse marketing campaigns, product launches, marketing events, collaborating with knowledgeable people from the fitness industry.
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Trade ManagerDecathlon UK
May 2016London, United KingdomFull Time

Skills

• Team Coaching
• Influencer Marketing
• Market Strategy
• Market Analysis
• Project Management
• People Development
• Event Execution
• Communication
• Negotiation
• Marketing Campaigns

Education

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BABabeș-Bolyai University, Faculty of Psychology and Educational Sciences
Jun 2004 - Jun 2008Romania