Andrea Abascia

Andrea Abascia

Digital Creative DirectorItaly
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Andrea Abascia

Andrea Abascia

Digital Creative DirectorItaly
About me
From 1999 i have been working in a very competitive context and dynamic market for medium size and multinational companies. I am currently serving as digital creative director in an interactive media division at NTTGroup (a Japanese multinational company) with a particular focus on the design of the strategy, experience design, visual design and definition of the contents for e-commerce in the fashion and luxury industry . Entity. (www.thisisourdigitalentity.com) From 2007 to december 2011 i was one of the founders of Maisonthe, a business division of Visiant ( www.visiant.it ), focused on communication and interaction design with clients in fashion/luxury and finance industries. From 2001 to 2007 i worked at e-Tree / Etnoteam, as senior art director (Visual Design) for b2c and b2b projects, taking part to the overall process, from strategy to delivery. During the past years I have been running also independent consulting projects mainly for the fashion industry and clients such as actors, movie makers and international start ups. For my attitude and background I am expert in visual design, striving for innovative visual paradigms. I have also an extensive experience in leading the overall creative process with constant attention to the enabling technologies (internet, mobile, digital signage etc.) I have been developing a great ability at working in structured workplaces as well as in deregulated creative environment, and I feel naturally talented in team building using vision, commitment and trust. Behance profile: https://www.behance.net/sublimeterror
Projects
  • ETRO e-commerce
    ETRO e-commerceThe Etro brand is a brand with a great family tradition made ??of love for beauty, love of travel and passion for collecting. The products, inspirations and stores affected by this story and family tradition. For this reason we developed a communication plan and shopping experience that mixes elegance, tradition and heritage of the brand. The user of the website continuously by the product passes the inspiration as if they were inseparable. A unique buying experience comparable to a visit to an
  • Ferragamo e-Commerce
    Ferragamo e-CommerceSalvatore Ferragamo Official web site & e-commerce
  • Hipster e-Commerce
    Hipster e-CommerceThis is an e-commerce for Hipster
  • Brioni Mobile Commerce
    Brioni Mobile CommerceBrioni mobile commerce. Strategy, UX and Visual Design
  • Moncler Official website
    Moncler Official websiteCommunication strategy for Moncler's web site
  • Instagram Redesign Concept
    Instagram Redesign ConceptInstagram IOS 8 Redesign Concept
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Work history
    Owner & Creative Director
    For definition of the on line communication for fashion industries, actors and start up. Clients: Prada, MiuMiu, Church's, Car Shoe, Giada, Desiron, Studio Per, Talents Europe Management, Post Office Reloaded, Beside Communication.
    Creative Director
     - 
    I am currently serving as digital creative director in an interactive media division at NTTGroup (a Japanese multinational company) with a particular focus on the design of the strategy, experience design, visual design and definition of the contents for e-commerce in the fashion and luxury industry . Entity. (www.thisisourdigitalentity.com)
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Skills
  • Fashion
  • Art Direction
  • Websites
  • Design
  • Interface Design
  • Creative Direction
  • Interactive Design
  • Photoshop
  • APP Design
  • Ux User Experience
  • E-commerce Specialist
Education
    Final Project
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    Academic studies: 1997/1998, attendance at TU-Delft (Delft, Holland) final project: tutor, Adrian Geuze - West 8
    Design Communication Multimedia
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    Erasmus 1996/1997, attendance at De Monfort University (Leicester, UK). Multimedia and Communication
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