Merchandising Manager in beauty and cosmetics industry, always passioned about retail, fashion and trends. Strategic skills to communicate brand image in the point of sale, always considering commercial perspective as a must. Enthusiastic and creative, able to get involved and comitted.Locked Pro Plan feature
Responsible for all promotional POS units that are used for Maybelline. The interface between the business and agencies including the production, design and retailers; to ensure they are kept involved and up-to-date at all stages throughout the fast paced campaigns life cycle. Key responsibilities: • Ensuring brand consistency in store with international and media visions. • Developing and executing Maybelline's promotional POS plans, managing the design and development from brief through to final production on time and within budget. • Assuming responsibility for budget control, regular tracking to ensure optimal use of funds with no over/under spends. • Developing strong internal relationships with key stakeholders such as Sales, Marketing and Purchasing. • Building strong commercial relationships with external agencies. • Briefing design agency on the initiative and International direction and work together to design the complete visual appearance. • Ensuring appropriate channels are followed when getting initiatives signed off internally. • Presenting to committee and general manager at weekly marketing meetings. • Providing ongoing feedback to Account Managers on specific retailers and develop measurable action plans with timelines. Key retailer accounts: Boots, Superdrug, Tesco, Savers, Asda, Sainsbury´s, Wilko, Morrisons.
Orchestrated the launches and pushed growth of pillar Essie products, in order to contribute to continued growth for the brand and the consumer relationship. Developed one’s product, market and consumer expertise and knowledge of one’s organisation. Key responsibilities: • Collected and analyzed consumer and market insights and competition strategies to make recommendations to management. • Implemented new launches, maintained growth in pillar products and animate core catalogue. • Adapted the communication material (imagery, digital, point of sale). • Mobilized and collaborated with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategies. • Made recommendations to management on the category based on one’s expertise of the consumer, market and competitors. • Prepared clear messages for the senior management to present to senior management.
Defined and created the country’s retail design & merchandising strategy in order to implement L'Oréal Paris Makeup image and identity in stores, to reinforce brand visibility, in line with international guidelines. Key responsibilities: • Adapted brand spatial concept to local distribution constraints. • Implemented the merchandising solutions for make-up testers units, free access and POS materials, answering local marketing plan needs. • Co-undertaked the conception, development and follow-up of top doors stores with marketing and sales team. • Coordinated the conception, production, delivery and installation of any kind of local specific materials. • Ensured follow-up of the budget. Key retailer accounts: Bodybell, Primor, Druni, Douglas, Marionnaud, Arenal.
Key responsibilities: • Brand image monitoring in a 180 POS retail chain. • Product launching strategy in-store. Stock optimization. • Store opening management and in-store teams trainning. • Store windows and POS advertising design.