Interior design / Art / Poster Design. Dré is not a person, it’s a persona. It is how you feel when you know you are sitting in a beautiful space, enjoying delicious food and drink with great company. It is the side of you that you project on social media. It’s how you feel when you slide on a fresh pair of trainers or a new dress. It is real, but doesn’t make up the whole of your reality. This is what embeds those moments into the memory. We are anticipating a new generation of consumers who will be well seasoned to the weaponisation of social media to sell goods and experiences to them. To this generation honesty and integrity will be crucial elements of the brands they connect with. dré. is about encouraging people to understand that they are multifaceted, therefore relieving them of the pressure to be dré. all the time, and to indulge in, and enjoy the various parts that make up the self.
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