Ambitious, curious, organized, approachable. Eager to learn, I like to share my expertise with team members and coordinate projects on multiple levels. I am first of all a user and a consumer, this is where my experience starts. I especially like working on international grounds with people coming from every possible background.
I work within the Creative Team to coordinate and manage the Editors who develop day-to-day Italian and English contents for the mono-brand Online Stores powered by the YOOX NET-A-PORTER Group (such as Alberta Ferretti, Alexander Wang, Dsquared2, Karl Lagerfeld, Kartell, Lanvin, Maison Margiela, Marni, Missoni, Moschino, Napapijri, Roberto Cavalli, Stone Island and more), planning the activities according to the needs of the Client Management team. I also work closely with Art Directors and Accounts, as well as Developers, in order to define strategies for special projects (for instance launches, releases, special pages), devising effective and engaging copy ideas, understanding brand identity - and consequently tone of voice - also through extra activities such as buying and merchandising sessions.
Content writing, editing and proofreading articles, editorials, interviews, newsletters and banners, SEO-optimized, concerning luxury fashion - both UK and US websites
Supporting the E-commerce Manager in all the activities linked to the Maison Martin Margiela, DSquared2 and Just Cavalli online stores.
Interpretariato e Traduzione Editoriale e Settoriale