Andree Celeste Brentini

Web Content Editor Team Leader Online Flagship Stores

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  • LocationMilan, Italy

About me

 

Ambitious, curious, organized, approachable. Eager to learn, I like to share my expertise with team members and coordinate projects on multiple levels. I am first of all a user and a consumer, this is where my experience starts. I especially like working on international grounds with people coming from every possible background.

Skills

 

  • Fashion
  • Advertising
  • Marketing PR
  • Editing
  • Web Content
  • Powerpoint
  • Word
  • Editing
  • Proofreading and Copy Editing
  • Writing Communication
  • Team Coordination Management
  • Copy Development
  • Copy Manager
  • Copy for SEO
  • Copy Concepts

Work history

Currently

Web Content Editor Team Leader Online Flagship Stores

Yoox Net-a-porter Group

Sep 2014
  • I work within the Creative Team to coordinate and manage the Editors who develop day-to-day Italian and English contents for the mono-brand Online Stores powered by the YOOX NET-A-PORTER Group (such as Alberta Ferretti, Alexander Wang, Dsquared2, Karl Lagerfeld, Kartell, Lanvin, Maison Margiela, Marni, Missoni, Moschino, Napapijri, Roberto Cavalli, Stone Island and more), planning the activities according to the needs of the Client Management team. I also work closely with Art Directors and Accounts, as well as Developers, in order to define strategies for special projects (for instance launches, releases, special pages), devising effective and engaging copy ideas, understanding brand identity - and consequently tone of voice - also through extra activities such as buying and merchandising sessions.

2014

Web Copywriter & Localization Specialist

Tod’s Group The Luxer

Sep 2012 - Sep 2014
  • Content writing, editing and proofreading articles, editorials, interviews, newsletters and banners, SEO-optimized, concerning luxury fashion - both UK and US websites

2012

E-commerce Specialist

Staff International OTB Group

Mar 2012 - Aug 2012
  • Supporting the E-commerce Manager in all the activities linked to the Maison Martin Margiela, DSquared2 and Just Cavalli online stores.

Education

2012

Translation for Publishing and Liaison Interpreting

Università Ca’ Foscari DI Venezia

May 2009 - May 2012
  • Interpretariato e Traduzione Editoriale e Settoriale

2009

Language Mediation and Intercultural Communications

Università Ca’foscari

Aug 2006 - Jun 2009