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Social Strategist and Content Creator combining analytical expertise and creative thinking with a strong editorial sensibility. Experienced working across Consumer and Luxury, Fashion & Beauty client accounts in integrated communications agencies. Updated on the latest industry trends and consumer psychology reports, I am persuasive, proactive and results-driven.Locked Pro Plan feature
- Created & implemented content strategy across digital channels focusing on social media campaigns - both organic and paid; influencer and email marketing campaigns - Generated social copy and content for timely editorial calendars - Measured social performance in order to optimise future campaigns - Built a robust audience profile by interpreting customer survey results to inform efficient and creative storytelling - Researched & built a database of over 100 digital influencers in key markets, US, UK, and Japan. Fostered relationships and completed product send-outs which resulted in extensive brand exposure - Organised giveaways and joint competitions with affiliated brands - Kept informed on consumer and market trends