I have many years of experience working on projects for big brands such as Facebook, Sainsbury’s, EA Games, J.P. Morgan and Hankook. I recently returned to studies and completed an MA in Screenwriting at Goldsmiths University. Currently, I work on a mixture of copywriting and screenwriting projects in a freelance capacity. I love telling stories with my writing, whether that be a 100-page film script or a 5 word piece of ad copy.
- The Wine SuperheroI worked with the great folks at NuccoBrain on helping wine expert Barry Dick to rebrand himself in a unique and fun way. Barry wanted to set himself apart from the typical image of wine experts to give him an edge in the market. I spent time with Barry talking about his vision for this. As the brand, in this case, was Barry himself it was important that we landed on a style and direction that he was comfortable with and that he felt represented his qualities and personality. The superhero them
- Hankook - Driving EmotionHankook were looking for a fun, vibrant animated video to capture their vision of the future of transport. The brief also required tying in their links to Real Madrid F.C. I worked with Pedro Allevato, a motion designer, on creating a simple but exciting piece capturing Hankook's vision via a group of young footballers on their way to training. The project was run through BBC Stories with our interactions being both with BBC and Hankook directly.
- Sainsbury's Pet InsuranceThe brief for Sainsbury’s/Argos was to rewrite their extensive customer-facing email database to match their new tone of voice. The project had many stakeholders and as such called for a large amount of amends and variants before any final decisions were made. I also had to work in tandem with the design to insure that the copy being proposed would work with the layout being created. In total the deliverables amounted to well over 100 email templates which are now in use with their pet insuran
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London, United KingdomFreelance
I have recently completed my MA in Screenwriting at Goldsmiths University and am currently working as a freelance copywriter/screenwriter. I have worked on projects with companies like EA Games, J.P. Morgan, and Hankook.
- Data Analytics
- Marketing Strategy
- Ad Copywriting
- Brand Storytelling
- Social Media Marketing