Work history
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Marketing ConsultantPick Media Ltd
- London, United KingdomFreelance
Managed entire marketing mix across two companies: Pick My Postcode & market research company,
Find Out Now.
● Developed a new branding & communications strategy for Pick My Postcode and Find Out Now across
all channels: social media, SEO, Public Relations, website and offline branding.
● Developed bespoke, unique copy across blogging, social media and website: informative, concise B2B
copy for Find Out Now and creative, relaxed B2C copy for Pick My Postcode.
● Digital marketing management across social media, website CMS, PPC/SEO and PR.
● Worked with in-house creatives to deliver bespoke marketing campaigns to increase user acquisition
and monitored campaigns via Google analytics social media analytics.
● Created partnerships to aid user acquisitions: partnered with the Market Research Society (MRS) and
aliased partnerships with Universities and suitable affiliate companies.
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Marketing ManagerGIG
- London, United KingdomFull Time
● Lead entire marketing strategy over social media, events, partner relationships, website CMS,
PPC/SEO, PR, and offline marketing collateral.
● Plan and implement a quarterly marketing budget overall of GIG's marketing channels.
● Lead a marketing team to increase brand awareness, sales and drive traffic towards the GIG website.
● Managing internal and freelance creative agencies to deliver all online and offline collateral
● Alongside key stakeholders, developed and implemented GIG’s rebrand and new communications
strategy.
● Analysing and re-evaluating strategy and spend on a monthly basis to ensure KPI'S are met.
● Co-ordinating and managing bespoke events to drive thought-leadership and brand.
● Wrote, entered and helped win two awards for the company in 2018 at the S1 Jobs Awards and
Amazon Business Awards.
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Skills
- Advertising
- Writing
- Art Direction
- Editing
- Design
- Creative
- Teamwork
- Content and Media Writing
- Ambitious Goal Driven
- Strong Minded
- Brand Alignment
- Brand Awareness
- Digital Advertisement
- Marketing Analytics
- Marketing Campaigns
- Marketing Strategy
- Communicating Ideas
- Comms Strategy
Education
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Bachelor of BusinessLa Trobe University
- Melbourne, Australia