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I am a senior creative specialising in B2B branding and design. My background is in brand creation but I have worked for the last year and a half for the Conran Design Group at magic circle law firm Freshfields Bruckhaus Deringer. Previous to this I worked for six years in branding that strives to express, through its visual identity and messaging, the heart of an organisation – to express its essence and its ambitions – concentrating on the ‘why’ rather than just the ‘what’ of an organisation’s brand. I’m happiest when involved with a project from working out the underlying thinking behind a concept through to visual language development and the detail of the ultimate execution. I enjoy working out the objectives and the parameters of a project with a client before delivering a solution that resonates and inspires its audience.
I am currently a Design Director at Conran Design Group. I am part of their studio of around 20 people that work in-house at magic circle law firm Freshfields Bruckhaus Deringer. I support the Creative Director and we are jointly responsible for the standard of creative work that leaves the studio. I help to oversee the designers, permanent and freelance. I am used to taking a project from brief, concept development, design reviewing, refinement and presentation to clients and partners.