A highly accomplished, award-winning Head of Digital Marketing with a broad range of experience derived from 10+ years of successfully delivering strategic projects to innovate and create engaging solutions to optimise new channel and show launches through the cultivation of brand affinity and audience connectivity. A proven record of impacting development, marketing, social, content production and business development to deliver operational priorities and commercial success.
Work history
Digital LeadAMC Networks International UK
London, United KingdomFull Time
Business lead for AMCNI UK’s digital roadmap and footprint (23 websites and 45 social feeds), responsible for developing and driving the network's digital initiatives in UK and EMEA.
Defining the digital marketing strategy, while supporting regional teams, partners and agencies across activations, insights, search, social, content and technical development to deliver innovative and interactive projects that drive consumer awareness and maximise results.
Igniting audience engagement through innovation and the development of digital communities.
Ensuring that activity is commutated via planning meeting and timely production of campaign roundups and best practice, reporting campaign results to New York.
Realising any global digital initiatives to the regions, and where possible aligned to local strategies.
Advising legal teams where appropriate on digital terms and conditions, policies and trademark infringements.
Active lead within the compliance team; responsible for planning and executing all digital competition to ensure adherence to Data Protection (DPA), GDPR and Ofcom compliance.
Head of DigitalAMC Networks International UK
- London, United KingdomFull Time
Managed the digital campaign planning and creation team (5 reports) across a diverse portfolio of 11 channel brands with 22 feeds throughout Europe, Africa, Middle East, and Russia.
Led the co-promotion partnering and design of premium content for new market channel launches, designing engaging campaigns that connect with, and migrate, existing international audiences to televised spin-offs shows through intelligence-based targeting.
Developed effective audience re-engagement activities; targeting positive turnaround outcomes through the optimisation of social content, paid advertising and A/B testing of variable audience demographics.
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Skills
- Social Media Marketing
- Marketing
- Paid Social
- Paid Media
- Brand Awareness
- Content Marketing
- Digital Analytics
- Digital
Education
BSc Multimedia ComputingUniversity of Plymouth
- Plymouth, United Kingdom