I write Andrew but say Andy.
I’ve been coming up with fantastic ideas for global brands for 6 years. With a background in copywriting and film, I approach each brief as an opportunity to tell a compelling story that I would want to see, hear, read or experience. Forever curious and plugged into modern culture, I’m happiest when creating work that people talk about.
I'm also an illustrator and hand lettering artist. Find me on Insta @letterspray
Projects
Projects credited in
- Handmade With Love Not on the High Street (NOTHS) wanted to drive awareness and consideration of its online marketplace, around the Christmas period to encourage ‘Mrs. Aspirational’ to turn to NOTHS for all their thoughtful gifting needs. Drum’s solution was to show how the story of the makers and their craft adds depth and value to the thoughtful gifts you can buy from NOTHS this Christmas and beyond. And so ‘Handmade with Love’ was born; connecting the journey of how an object was made to the thoughtfulness o4
- Continuity Bat Cannes Lions 2017 Bronze Award for Excellence in Partnerships for Branded Content There was no danger of Drum producing a ‘difficult second album’ for Lego, despite the resounding success of ‘The Lego Ad Break’ campaign for The Lego Movie that preceded it in 2014. Warner once again briefed the agency to come up with something that would attract the attention of a broader audience to maximise the appeal of its latest movie release – The Lego Batman Movie. Once again, Drum rose to the challenge with a bold, relevant and disruptive approach that was fully integrated into pop-culture and made Batman as relevant to film lovers in their 30s and 40s as it is to kids. In another media first, Drum worked with Channel 4, which was chosen for its irreverence, and let an animated Lego Batman take over the continuity announcements in between programmes. Will Arnett, the Batman actor for the movie, reprised his role to interrupt the continuity announcements and deliver a series of witty and relevant scripts with animation created by the same team that worked on the film. By working closely with Channel 4 to get advance warning of the schedule, Lego Batman referenced specific shows while Channel 4’s official continuity announcer also responded to Batman’s comments in a few breaks.2
- OMEN BY HP PRESENTS: THE NEXT GEN ATHLETES OMEN by HP Presents…The Next Gen Athletes’ is a 4 minute documentary, demonstrating HP’s commitment to eSports. We explored how eSports athletes can learn from traditional sports to help them dominate the game. Executed through a media partnership with PC Gamer and launched to an audience of gamers and industry guests at a special event, this eye opening film features three UK eSports players from Team Infused; Ryan ‘Doomsee’ Graham, Sebastian ‘Sebadam’ Adamatzky and Jordan ‘EyeIgnite’ Stellon. They were invited to undertake a series of tests whilst playing Rocket League using the OMEN by HP gaming product, including eye tracking, mouse and key logging as well as emotional testing. By squashing gamer sterotypes and exploring the big business of eSports through science and technology Drum has seamlessly woven Omen by HP into the lives of their perfect target audience. #Dominatethegame8
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Work history
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Illustrator/Hand Lettering Artist/DesignerSelf Employed
London, United KingdomFreelance
I have over 5 years experience as a Hand Lettering, illustration and animation artist under the Instagram handle @Letterspray. I work with a range of clients to fulfil a variety of briefs, including brand logos, ATL advertising and music videos.
Midweight CreativeDrum
- London, United KingdomFull Time
A member of the award winning creative team at Drum.
I created, authored and developed first class, cross media content campaigns for brands including Warner Bros. McDonalds, Hasbro, Notonthehighstreet and Bombay Sapphire
Skills
- Cinema
- Hand Lettering
- Calligraphy
- Comedy Writing
- Copywriting
- Humour
- Logo Design
- Film
- Creative Pitching
- Digital art
Education
Awards
Drum Content Award for Best News/Media/Publishing/Content Marketing Strategy/CampaignThe Drum
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Media Week Gold Award for Best Use of ContentCampaign Live
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