Projects
- TV CommercialsBank of East Asia TV commercial - From ideas, budget, pitch to clients, production to post, I was hands with the complete production execution. We shot within 2.5 days in 8 different locations, including abroad in Paris. Complete direction on lighting and camera framing as well as edited on FCP7. Shepherd's Neame Brewery TV commercial for Sun Lik (San Migual brand in Chinese). Same as above on responsibilities.
- Corporate VideosRecruitment video for HSBC Operations team. I was the lead lighting cameraman and also involved with content and delivery. Moira Wong Orthodontics video was to raise Dr Wong's profile. Produced, directed, camera and edited a series of videos showcasing the surgery as well as increase awareness on orthodontic care for children.
Work history
Producer & Director
Video Team LeaderYoox Net a Porter Group
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- Managed a team of 12 producers across UK & US Studios. Providing video production support for the whole business.
- I was in charge of all product video production across all 3 channels. Net-A-Porter, Mr Porter and The Outnet. Over 600+ product videos were produced weekly and my role was to monitor quality control, motivate and manage my team as well as investigating new ideas, different ways of shooting and editing to further improve quality and efficiency.
- I implemented an editing work flow using vector scopes to align colour grading consistency, resulting in 50% reduction of errors and revisions.
- By changing the settings of the camera to increase colour saturation when recording, producers were able to pick colours to grade more efficiently and have increased output by 25%.
- Coco Chanel fine jewellery launch in May 2015 was a phenomenal successful, where 95% of the products were sold out within 24 hours. It was my idea on how to shoot the visual assets and was done completely in-house, which have saved the company tens of thousands of pounds, yet producing excellent results. From start to finish, the project was completed within 4 weeks from briefing.
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Skills
- Advertising
- Film
- TV
- Print Design
- Design
- Final Cut Pro
- Indesign
- Photoshop
Education
Graphics Media Design
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Moving Image