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- Managed a team of 12 producers across UK & US Studios. Providing video production support for the whole business. - I was in charge of all product video production across all 3 channels. Net-A-Porter, Mr Porter and The Outnet. Over 600+ product videos were produced weekly and my role was to monitor quality control, motivate and manage my team as well as investigating new ideas, different ways of shooting and editing to further improve quality and efficiency. - I implemented an editing work flow using vector scopes to align colour grading consistency, resulting in 50% reduction of errors and revisions. - By changing the settings of the camera to increase colour saturation when recording, producers were able to pick colours to grade more efficiently and have increased output by 25%. - Coco Chanel fine jewellery launch in May 2015 was a phenomenal successful, where 95% of the products were sold out within 24 hours. It was my idea on how to shoot the visual assets and was done completely in-house, which have saved the company tens of thousands of pounds, yet producing excellent results. From start to finish, the project was completed within 4 weeks from briefing.
- Trained as a promo editor (2 machines), average output 20 promos per week, working part-time while studying at university. - Trained and employed full time as a lighting cameraman. This role required filming all over Europe and southern parts of China. Experienced in studio and on location filming and credited with 11 episodes of food programmes, numerous of Chinese cultural programmes, TV commercials and news. - Promoted to TV commercial & Programme Producer in 2004. Producing on average 30 TV commercials per year. Responsible for pitching, budget, directing, production & post production. Co-Directed & produced 11 episodes of ‘Food Programme’ (30mins per ep.) - 2003 - 2005 Co-Directed & produced 3 episodes of ‘Brush up your life’ Chinese living in Europe (30mins ep.) 2004 - 2006 Directed & Produced 3 episodes of ‘Legal Advisory’ programme (30mins ep.) 2008 Directed & Produced 8 episodes of ‘Dine with Simon’ Chat show with influential Chinese in the UK. (30mins ep.) 2010-2011 Directed & produced ‘Studio Link’ regular weekly programme (4-5 mins.) Since 2008