About me

Freelance art director/designer and photographer. With over 20 years experience working with many global FMCG brands such as Coca-Cola, Smirnoff, Pepsi, Kellogg’s, KFC and Heineken, concepting and art directing integrated campaigns across multiple touchpoint and channels. I am also a drinks and product photographer specialising in high end spirits imagery.

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Projects

• 4

  Eden Mill Hip Flask SeriesI spent a few days on the Fife Coast in Scotland over the summer photographing the small but beautiful Hip Flask Series for Eden Mill. From St Andrews to Crail and Anstruther to Pittenweem, the idea was to capture the hazy summer days by the coast, the perfect spot for a dram and quiet contemplation.
• 2

  Clayton's CocktailsClayton’s Cocktails was an idea born in lockdown at Clayton’s Marlow, an award-winning bar, renowned for bringing quality music and serving up expertly mixed cocktails to the those in the know. With both the dance floor and glasses empty they needed a way to get the music and cocktails to people’s homes and so it began. I created a suite of images that brought to life the unique personality of each cocktail and the music that inspired them.
• 8

  Olafsson Gin shootOlafsson Gin is a new Icelandic Gin, inspired by explorer, writer and conservator of the Icelandic language Eggert Ólafsson. I created a suite of images for launch with inspirational serves and illustrating the brands rich history.
• 1

  Various drinks photographyShowcasing a selection of shots from the home studio.
• 1

  No.3 Gin shootSummer 2019 I spent a week shooting for No.3 Gin in various bars across London, from Ziggy's Bar at Cafe Royal, Piccadilly, to Berry Brother's and Rudd Tasting Rooms where No.3 was created. Showcasing various serves and the beautifully designed new bottle.
• 1

  Bombay Sapphire Ready to Drink shoot

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Work history

Creative DirectorDesign Bridge and Partners
Sep 2014 - Feb 2018London, United KingdomFull Time
Brand Communications Creative Director for Design Bridge, a global brand and packaging agency where I led a team of designers and art directors. Working with many global FMCG brands such as Smirnoff, Vaseline, KFC and Hellmann's. Concepting and art directing integrated campaigns across multiple touchpoint and channels.
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Design DirectorBulletproof Design
Oct 2009 - Sep 2014London, United KingdomFull Time

Skills

• Art Directing
• Photography
• Design
• Creative Typography
• Retail Advertising
• Brand Packaging
• ATL BTL
• 360 Campaigns
• Creative Leadership
• Mentoring

Education

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Art and Design AVCE, Graphic Design HNDDundee College
Oct 1997 - Jun 1999Dundee, United Kingdom