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Andy Kirk

Brand Strategist

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Projects

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About me

I am a Brand Strategist who delivers solid strategic direction, guiding and articulating brand positioning, brand personality, brand architecture, tone of voice and naming strategies. I help client Brand Marketing teams and independent Designers to develop Creative Strategies that build brands. I facilitate and moderate creative workshops. My clients range in size from small start-ups and SMEs to global multi-nationals.

Skills

  • Brand Architecture
  • Brand Positioning
  • Brand Naming
  • Creative Workshops
  • Brand Vision
  • Copywriting
  • Brand Creation
  • Brand Creative Strategy
  • Design Thinking
  • Brand Stories

Work history

Currently

Managing Partner

Zig & Coop

Apr 2017
  • Maidenhead, United Kingdom
  • Freelance
  • A creative craft cooperative, developing collaborations with a network of craftspeople, designers, artists, thinkers and makers to produce collections of original limited edition prints and merchandise.

2017

Senior Brand Strategist

Design Bridge

Aug 2005 - Jun 2017
  • London, United Kingdom
  • Full Time
  • Leading the strategic thinking on projects, understanding the role that creative strategy played in visual and verbal identities, packaging design and brand assets; simplifying, clarifying and inspiring for clients and internal creative teams.

2005

Creative Director

Nine Yards Brand Consultants Ltd

Apr 1996 - May 2005
  • Reading, United Kingdom
  • Full Time
  • Nine Yards pioneered the (then) revolutionary direct access to the consumer through extended workshops and ‘connects’ as part of the innovation process. Innovation, Insight, Brand & Packaging Design. Co-founder. Projects for Unilever Ice Cream; Kimberly-Clark; Pernod Ricard; Imperial Tobacco; Masterfoods; Cadbury; Nokia; Diageo and many SMEs.

Education

1982

Dip SIAD

Barnfield College

Aug 1978 - Jun 1982
  • United Kingdom
  • SIAD-accredited, 3 year course in Graphic Design (Society of Illustrators, Artists & Designers - later The Chartered Society of Designers) A brilliant, vocationally-focused course. Ian Dury put the college on the map by teaching there very briefly.