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I am a Brand Strategist who delivers solid strategic direction, guiding and articulating brand positioning, brand personality, brand architecture, tone of voice and naming strategies. I help client Brand Marketing teams and independent Designers to develop Creative Strategies that build brands. I facilitate and moderate creative workshops. My clients range in size from small start-ups and SMEs to global multi-nationals.
A creative craft cooperative, developing collaborations with a network of craftspeople, designers, artists, thinkers and makers to produce collections of original limited edition prints and merchandise.
Leading the strategic thinking on projects, understanding the role that creative strategy played in visual and verbal identities, packaging design and brand assets; simplifying, clarifying and inspiring for clients and internal creative teams.
Nine Yards pioneered the (then) revolutionary direct access to the consumer through extended workshops and ‘connects’ as part of the innovation process. Innovation, Insight, Brand & Packaging Design. Co-founder. Projects for Unilever Ice Cream; Kimberly-Clark; Pernod Ricard; Imperial Tobacco; Masterfoods; Cadbury; Nokia; Diageo and many SMEs.
SIAD-accredited, 3 year course in Graphic Design (Society of Illustrators, Artists & Designers - later The Chartered Society of Designers) A brilliant, vocationally-focused course. Ian Dury put the college on the map by teaching there very briefly.