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Digital marketer with a passion for music - discovering artists, attending gigs & pretending he can sing. Achieved a first class degree & has introduced music initiatives in past experience. Looking to build a progressive music industry career; interested in opportunities including (but not limited to) marketing, promotions & events.
Fast-paced role at startup marketing and PR agency, supporting multiple accounts. - Use of digital tools such as Google AdWords & Analytics, Mailchimp & Hootsuite. - Developing & updating content on the agency site, such as case studies & blog posts. - Event coordination, from internal events to client product launches. - Social media management: from content creation to paid ads to analytics. - PR support: media relations, media lists, press releases & coverage archiving. - Supporting admin, including invoicing, budget monitoring, diaries & reporting.
Supporting administrative role in the execution of the annual AOP digital publishing awards. - Coordinated event ticket distribution & managed enquiries. - Sourced & collated guest assets & information. - Provided on-the-day event support, including guest management & logistics. - Supported the wider team as necessary.
Volunteer role to promote a series of events for the Oxjam Camden music festival. - Designed marketing strategy & secured in-kind sponsorship for multiple events. - Project managed the top selling event in the run up to the festival (£500+ sales). - Planned marketing & event budgets. - Organised & oversaw ticketing / financial procedures for each event.
Created & ran a marketing campaign for folk artist Rachel Sermanni. - Developed campaign concepts, including tour video diaries, a central web app for digital devices & email signup unlock. - Analysed campaign performance & reactively adapted strategy to maximise results.
Ran a campaign for international artist Queen Kwong alongside her debut UK tour. - Developed campaign concepts, including underground gigs & fan incentives. - Created promotional assets: photos & video footage using Photoshop & iMovie. - Managed social media, including analytics & digital strategy recommendations.
Achieved First Class Honours. Relevant modules include: Marketing & PR for Music and Media | Essentials of Marketing | Dissertation: An Investigation into the Impacts of Digital Marketing for New Artists