Andy Mackinson

Andy Mackinson

CD - CommercialBristol, United Kingdom
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Andy Mackinson

Andy Mackinson

CD - CommercialBristol, United Kingdom
About me
Andy Mackinson is a specialist in high end print and design for the luxury and fashion sectors. Having worked as a creative director, designer, studio manager and in wider senior marketing roles Andy is adept at working with clients from initial brief through the entire creative process, ensuring that the end product is printed to the highest quality & design standards. Beginning his career in a busy design studio, Andy experienced his first taste of working with major brands, such as Johnson & Johnson. Following this, he worked as a freelance designer for 20th Century Fox & Sony Pictures, before joining ON Media Group in 2002 as group creative director. Here Andy honed his skills in the world of contract publishing, with responsibility for publications for household names including Virgin, CNN and The Royal Mint. Keen to pursue his interest in fashion & luxury brands, Andy left ON to provide design & marketing services to the likes of Dolce & Gabanna, LVMH, El Corte Ingles across Europe, before returning to an in-house role with a global luxury property business. As brand manager at DPI Worldwide Property, Andy was responsible for developing a global brand for the business and oversaw all marketing activity including media planning, advertising, online & SEO/PPC campaigns. After three years at DPI, Andy accepted the marketing & brand manager position at Intek Communications (now GoMobile), one of the largest independent high street & online mobile phone retailers. Here Andy was responsible for the sales and marketing strategy across 56 stores UK-wide, working closely with networks such as T-Mobile & Orange on joint promotional activity. During the past five years, Andy has turned his attentions to the design of printed materials, joining international services business Service Point in 2010 as West Country marketing manager. In this role, he developed the businesses existing range of services to include large format & exhibition print & oversaw customer service & quality of all printed materials produced. Clients included Harrods & the BBC. Andy is passionate about sharing the innovation that new print technologies can bring to marketing campaigns with existing & potential clients. Drawing on his experience as both a designer & former creative director, Andy believes that print is a true craft beyond just the technology that produces it. And that achieving the subtleties of finish & creative finesse still calls for skill of hand & eye, and genuine care in the process.
Projects
  • Creative Review Advert April 2016
    Creative Review Advert April 2016Client advert for Creative Review April 2016
  • GQ Awards 2015 Invite
    GQ Awards 2015 InviteThe Brief: To maximise first impressions for the 18th annual British GQ Men of the Year Awards. Hosted in September 2015 by British GQ, in association with men’s fashion label Hugo Boss, the GQ Men of the Year Awards recognise the most talented men in film, music, fashion, TV, theatre, business, literature, sport and other arenas. The Process: Working in conjunction with Condé Nast Publications, we came up with a triplex design utilizing laser cutting and the white ink capabilities of the HP Indigo. Two versions of the invitation (dinner and after-party) were created using black Strathmore Cambric featuring the GQ logo and Men of the Year 2015 laser cut revealing the Peregrina Classics Metallic Gold underneath. The Hugo Boss branding was printed in white ink and was the only printed element on the front of the invite. The event details were printed on the reverse in rich black over Peregrina Classics Metallic Gold. Both invites were triplexed over black mount board to produce a 1800gsm finished invite End Result: The invitation designs were a suitably stylish as ‘first point of contact’ for such a high profile event. Previous Award winners included Icon Iggy Pop, Sportsman of the Year Lewis Hamilton, Philanthropist Tony Blair and Women of the Year Kim Kardashian.
  • David Downton Invites
    David Downton InvitesInvites for the Claridges and Joan Collins event at Claridges 2015
  • Almond Blossom Necklace
    Almond Blossom NecklaceThe Brief: The brief from the Van Gogh Museum was to design an original collection of jewellery that is inspired by the Almond Blossom painting. The aim of the Van Gogh Museum is to go beyond the usually expected products in a museum gift shop and to offer something unique to their visitors. Therefore they asked Tord Boontje, as a Dutch designer, to interpret the painting in his own way. This Almond Blossom Necklace is typical of his design work. The Process: The Blossom Necklace is seemingly very simple but actually is quite a complex product, which needs to have a high-perceived quality at an affordable price. It required very fine and precise laser cutting without burn marks, a tear and water proof paper, highly accurate registration between print and cutting (the designer’s name and a barcode are printed in a very small area on the necklace and had to be perfectly registered with the laser cut), flat packing (on a backboard with motioncut tabs to hold the necklace flat and in place when merchandised vertically) and at a realistic cost to enable a realistic RSP to be achieved for a small initial batch BrunelPrint worked with Studio Tord Boontje over many months matching stocks with Indigo andmotioncutter technology until the perfect match was found. “A graphic designer friend told me about The Motion Cutter as one of the most advanced laser cutters available for papers today. When I started to look into this I was impressed by the quality and speed that can be achieved and knew that this would be a perfect way to produce the Almond Blossom Necklace. A very important advantage was also that the setting up cost is very low and the unit price for the initial batch was good. Once I received the first samples, I was very sure that this was just what I had been looking for.” Tord Boontje – Studio Tord Boontje The necklace will be on sale in the Van Gogh Museum Shop in Amsterdam from the 4th September 2015. There is a press embargo on any information relating to this product until then. Obviously there is no Sales history to support the submission however below is the customer’s response to the finished product. “The quality of the finished necklace is wonderful and just like real almond blossoms it is crisp, freshand delicate. “ Tord Boontje – Studio Tord Boontje
  • Sega Brand Book
    Sega Brand BookThis years book using a combination of litho and digital print. The 6 page folded cover was printed litho using the Sega brand pantone colour, laminated and enhanced with both a low and high raised Scodix 3D UV to give the cover a tactile and playful feel representing the core Sega brands. The cover was also laser cut to allow for a pop-out business cards The internal pages had to be printed digitally using HP Indigo Indichrome inks to colour match the specific brand colours and also have colour consistency with the litho covers. The books were hand collated and finished to achieve the stepped pages and accurate alignment of positioning.
  • BrunelPrint Marketing Week Stand
    BrunelPrint Marketing Week StandBrunelPrint event stand for MWL 2015
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Work history
    CD
     - 
    CD Commercial
     - 
    Commercial & Marketing Manager - Bristol Development of Brunel’s marketing & sales strategy. Launch BrunelPrint as a specialist commercial printer into the market (Brunel has a 150 year history in the print industry and owns 50% of the UK calendar and diary market). The main focus has been to deliver a clear defined marketing and PR strategy from pre-launch, launch and onwards to develop awareness of BrunelPrint as a leading supplier of high quality litho and digital print with unique finishing technology (Scodix and MotionCutter) in the UK. Design and creative direction for all of the companies marketing and sales material including Website, Brochures, Look Books, DM and advertising. Working closely with our key suppliers HP, Scodix, GF Smith and MotionCutter to maximise our ROI across the sales and marketing function. Account managing and creative direction for clients in publishing, luxury goods and agencies to offer a strategic and creative approach on how they can maximise the use of new print technologies. Clients include Conde Nast, Sega, Café Nero and House of Fraser. Develop and implement our customer service strategy for all employees to build on one of our key USP’s of a high level of customer service. Implement our CRM system across the whole of the business. Event management and sponsorship of Key creative industry events in the South West, as well as the nationally with the DBA, D&AD and Marketing Week Live, sponsorship of Vision Media Bristol has placed Brunel in-front of the key creatives in the region making Brunel the now go to print supplier as well as the wider market of luxury and fashion brands.
Skills
  • Events
  • Marketing PR
  • Branding
  • Print Design
  • Account Management
  • Brand Design
  • Business Development
  • Design
  • Marketing Strategy
  • Networking
  • Project Management
  • Creative Direction
  • Print Campaigns
  • Indesign
  • Photoshop
Education
    Marketing Communications
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