Andy Mackinson

CD - Commercial

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  • LocationBristol, United Kingdom

Projects

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About me

 

Andy Mackinson is a specialist in high end print and design for the luxury and fashion sectors. Having worked as a creative director, designer, studio manager and in wider senior marketing roles Andy is adept at working with clients from initial brief through the entire creative process, ensuring that the end product is printed to the highest quality & design standards. Beginning his career in a busy design studio, Andy experienced his first taste of working with major brands, such as Johnson & Johnson. Following this, he worked as a freelance designer for 20th Century Fox & Sony Pictures, before joining ON Media Group in 2002 as group creative director. Here Andy honed his skills in the world of contract publishing, with responsibility for publications for household names including Virgin, CNN and The Royal Mint. Keen to pursue his interest in fashion & luxury brands, Andy left ON to provide design & marketing services to the likes of Dolce & Gabanna, LVMH, El Corte Ingles across Europe, before returning to an in-house role with a global luxury property business. As brand manager at DPI Worldwide Property, Andy was responsible for developing a global brand for the business and oversaw all marketing activity including media planning, advertising, online & SEO/PPC campaigns. After three years at DPI, Andy accepted the marketing & brand manager position at Intek Communications (now GoMobile), one of the largest independent high street & online mobile phone retailers. Here Andy was responsible for the sales and marketing strategy across 56 stores UK-wide, working closely with networks such as T-Mobile & Orange on joint promotional activity. During the past five years, Andy has turned his attentions to the design of printed materials, joining international services business Service Point in 2010 as West Country marketing manager. In this role, he developed the businesses existing range of services to include large format & exhibition print & oversaw customer service & quality of all printed materials produced. Clients included Harrods & the BBC. Andy is passionate about sharing the innovation that new print technologies can bring to marketing campaigns with existing & potential clients. Drawing on his experience as both a designer & former creative director, Andy believes that print is a true craft beyond just the technology that produces it. And that achieving the subtleties of finish & creative finesse still calls for skill of hand & eye, and genuine care in the process.

Skills

 

  • Events
  • Marketing PR
  • Branding
  • Print Design
  • Account Management
  • Brand Design
  • Business Development
  • Design
  • Marketing Strategy
  • Networking
  • Project Management
  • Creative Direction
  • Print Campaigns
  • Indesign
  • Photoshop

Work history

2016

CD

Positive UK

Nov 2015 - Feb 2016

2015

CD Commercial

Brunel

Mar 2014 - Nov 2015
  • Commercial & Marketing Manager - Bristol Development of Brunel’s marketing & sales strategy. Launch BrunelPrint as a specialist commercial printer into the market (Brunel has a 150 year history in the print industry and owns 50% of the UK calendar and diary market). The main focus has been to deliver a clear defined marketing and PR strategy from pre-launch, launch and onwards to develop awareness of BrunelPrint as a leading supplier of high quality litho and digital print with unique finishing technology (Scodix and MotionCutter) in the UK. Design and creative direction for all of the companies marketing and sales material including Website, Brochures, Look Books, DM and advertising. Working closely with our key suppliers HP, Scodix, GF Smith and MotionCutter to maximise our ROI across the sales and marketing function. Account managing and creative direction for clients in publishing, luxury goods and agencies to offer a strategic and creative approach on how they can maximise the use of new print technologies. Clients include Conde Nast, Sega, Café Nero and House of Fraser. Develop and implement our customer service strategy for all employees to build on one of our key USP’s of a high level of customer service. Implement our CRM system across the whole of the business. Event management and sponsorship of Key creative industry events in the South West, as well as the nationally with the DBA, D&AD and Marketing Week Live, sponsorship of Vision Media Bristol has placed Brunel in-front of the key creatives in the region making Brunel the now go to print supplier as well as the wider market of luxury and fashion brands.

Education

1993

Marketing Communications

UWE

Jan 1991 - Jan 1993