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Andy Potterton

University Graduate/International Brand Marketing Intern

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Marketing Intern - Student Ambassador - Student

Skills

  • Brand Marketing
  • Communication
  • Events
  • Organisation
  • Microsoft Office
  • Sports

Work history

2017

International Brand Marketing Intern

Red Bull

Sep 2016 - Mar 2017
  • 5330 Fuschl, Austria
  • Internship
  • Interning within the International Field Marketing and Consumer Collecting team my role primarily focused on global student brand manager projects. Work included: - Having a lead role in the development and execution of large-scale global student events for 2017 including co-project leading Red Bull Doodle Art, a global art competition with a large consumer focus on Virtual Reality. - Supporting and building creative and effective event execution plans for managers worldwide, to enable the delivery of top global events on a local campus level. - Coordinating multiple agencies to help develop creative digital and print assets for effective student event programs; making events more exciting and engaging for students globally. - Dynamic Communication with different stakeholders and project team members, working cross-functionally with multiple HQ areas to ensure full alignment on projects. - Having a lead role for small media projects within the International Consumer-Collecting team. - Curation of an international blog to engage the international community of student brand managers with wider brand initiatives.

2016

Student Brand Manager

Red Bull

Sep 2015 - Sep 2016
  • Southampton, United Kingdom
  • Full Time
  • Primary responsibilities included bringing the brand to life by implementing the Red Bull marketing mix and increasing product availability and distribution. Work included: * Development and execution of targeted marketing plans to meet the needs of students on campus. * Collaborating with sales teams to maximize sales and distribution on and around campus. * Working with key university stakeholders and key opinion leaders to keep the brand desirable. * Integrating the Red Bull brand into the student lifestyle through the planning and execution of marketing initiatives targeted towards the student community. * Maintaining a dynamic mix of projects, activities and event involvement, from planning through to execution. * Brand support at Red Bull supported events such as festivals as well as national events such as Red Bull Culture Clash and Red Bull Can You Make It.

Education

2016

2:1 BSc Geography

University of Southampton

Sep 2014 - Jul 2016
  • Southampton, United Kingdom

2013

A level Film Studies, Geography, Ancient History

The Henley College

Sep 2011 - Jul 2013
  • Henley-on-Thames, United Kingdom

Awards

2013

Award for 'Best Student' and 'Best Documentary'

Henley College Film Department

2013

Student Scholar

Talent Athlete Scholarship Scheme

  • Scholar with the prestigious Talented Athlete Scholarship Scheme (TASS) for student-athletes. (2011-2013)