Interning within the International Field Marketing and Consumer Collecting team my role primarily focused on global student brand manager projects. Work included: - Having a lead role in the development and execution of large-scale global student events for 2017 including co-project leading Red Bull Doodle Art, a global art competition with a large consumer focus on Virtual Reality. - Supporting and building creative and effective event execution plans for managers worldwide, to enable the delivery of top global events on a local campus level. - Coordinating multiple agencies to help develop creative digital and print assets for effective student event programs; making events more exciting and engaging for students globally. - Dynamic Communication with different stakeholders and project team members, working cross-functionally with multiple HQ areas to ensure full alignment on projects. - Having a lead role for small media projects within the International Consumer-Collecting team. - Curation of an international blog to engage the international community of student brand managers with wider brand initiatives.
Primary responsibilities included bringing the brand to life by implementing the Red Bull marketing mix and increasing product availability and distribution. Work included: * Development and execution of targeted marketing plans to meet the needs of students on campus. * Collaborating with sales teams to maximize sales and distribution on and around campus. * Working with key university stakeholders and key opinion leaders to keep the brand desirable. * Integrating the Red Bull brand into the student lifestyle through the planning and execution of marketing initiatives targeted towards the student community. * Maintaining a dynamic mix of projects, activities and event involvement, from planning through to execution. * Brand support at Red Bull supported events such as festivals as well as national events such as Red Bull Culture Clash and Red Bull Can You Make It.
Scholar with the prestigious Talented Athlete Scholarship Scheme (TASS) for student-athletes. (2011-2013)