I am a highly motivated, energetic, creative and resourceful individual. I have a drive to learn and a passion for working in media, marketing and communications, in a fast-paced team environment. I am results driven and ideas focused, with experience in media marketing, communications, project management, media planning, and customer service. I am confident working both autonomously and as part of a wider team, and have finely tuned organisational, planning, problem solving and interpersonal skills along with a strong sense of aesthetics and impeccable attention to detail.
Immediate Media and Imagine (March 2016 – Present) London Specialist Titles: Gardeners’ World, Lonely Planet, You&YourWedding, Hitched, Perfect Wedding, MadeForMums, Junior • Execute and manage integrated and creative advertising campaigns across digital and print media platforms, including social media, video, digital and mobile display, from concept to completion across all London Specialist titles. • Work closely with sales, creative, and editorial teams to identify campaign objectives, collaborate in developing commercial pitches and briefs and creative solutions across digital and print media platforms. • Develop and manage media plan schedules for each piece of campaign activity individually and as a whole. • Coordinating and aligning multiple departments to deliver collaborative work streams. • Review all campaign creative to ensure campaign objectives, client brand standards and messages are being met and delivered. • Responsible for large marketing and production budgets, working closely with senior stakeholders to manage spend and efficiencies • Responsible for the delivery and analysis of campaign reports, from beginning to the end of campaign, both internally and externally, using Google Analytics and DoubleClick for Publishers. • Use CRM and internal booking systems to add and manage sales bookings, enter purchase orders and ensure invoice payments. • Build and maintain relationships with internal account members, external clients and third party stakeholders.
• Developed and distributed all product communications: new products, product updates, technical bulletins, PR and other important announcements to Pelican personnel, to the Distribution Channels, and to the End Customer database using Salesforce, Vertical Response and MailChimp CRM systems. • Responsible for the development and review of marketing and product material using the Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat) for both print and digital media, and Sales Team support, prior to distribution internationally, nationally and internally. • Build and manage customer and end-user databases, up to 20,000 contacts, for direct mail/e-mail campaigns to channels and end-users using various CRM systems. • Responsible for the media buying for the placement of marketing material. • Responsible for the development and ongoing update of the local advertising schedule. • Management of the Marketing budget segmented into Tradeshows, Advertising, POS, Web and Merchandise. • Co-manage the company’s annual advertising program in rolling 3-month schedules to support concurrent sales activity and drive end-user demand for Pelican’s product. • Co-manage public relations efforts and manage local product donations and sponsorship requests. • Management of the coop accruals, deployment of funds, and engage with customer/channel marketing functions to manage the cooperative advertising activity with key customers. • Tradeshow management. • Responsible for data entry, invoicing, logistics coordination, and customer support.