I always had a thing for writing. When that thing escalated, I left Physics and sunny Athens behind and headed towards gray Hamburg (Miami Ad School) in the name of copywriting.
Since 2011, I've been spending most of my time among global creative teams, developing concepts, campaigns and projects for international clients and organisations (some award-winning, some pitch-winning, some simply nerve-recking).
Working for mainstream global companies (BMW, Strongbow, Bill & Melinda Gates Foundation) had been both exciting and rewarding. But things got even better when the focus shifted towards a new generation of companies, mobility start-ups, eSports organizations, and purpose-driven brands.
These days, I'm working as an independent creative, using my network and experience in concepts, strategy and copywriting to help this new generation of companies and start-ups build their brands, launch their products and grow their business.
Projects
- Ode To Nightlife - JägermeisterJaegermeister is a brand deeply rooted in nightlife culture. When 2020 put the entire nightlife industry on pause, the brand used its reach and network to launch SAVE THE NIGHT; a platform that supports creative professionals with funding, virtual stages and alternative sources of income. Ode To Nightlife was developed to raise awareness for the initiative. And pay tribute to all things Nightlife has so generously given us over the years. The film takes us on a journey through iconic nightlife
- Film 'Mobility Beyond' - DesignworksMobility is one of the fastest growing industries in the world. Few players can fully understand the challenges of this massive, complex field. Even fewer are able to design solutions that really solve the future and don’t just disrupt for the sake of disruption. Designworks is one of them.
- Miami Ad School Europe Against HumanityMiami Ad School is one of the world’s most creative schools. Every year it attracts students from all over the world looking to build a portfolio and a career in the creative industries. This brutally honest card game was designed to introduce the reality of working in the creative industries, without the filters of political correctness on. This project was developed as part of a class assignment during the Long Copy course in Miami Ad School Europe.
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Work history
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Creative Director, CopyAngeliki Karnoupaki
Hamburg, GermanyFreelance
TEXT | CONCEPT | STRATEGY
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Creative Director, CopyMoon to Mars
- Hamburg, GermanyFull Time
Repositioning of Designworks / Brand development for innovative start-up Skai / Creative sponsorship model between Cloud 9 and BMW / Strategy and campaigns for Fielmann’s optician and acoustician service
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Skills
- Creative Concepts
- Copywriting
- Creative Strategy
- Brand Identity
- Digital Copywriting
- Video Scriptwriting
- Ceative Writing
Education
Awards
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Embrace The UnknownDie Klappe
1x Silver, 2x BronzeEmbrace The UnknownEurobest
1x Bronze, 2x Shortlist+ Show more