I am a International Fashion Business student of Coventry University. My background in marketing analysis, brand strategies and visual design inform my mindful but competitive approach. I consider myself a ‘forever inquisitive’ as I am eager to build my academic foundations in marketing and management and always stay updated with the latest trends and innovations through different projects.
Reach out to angelina_ng1997@hotmail.com to connect!
Projects
- GLOBAL SOURCING & PRODUCTION MANAGEMENTThis is a group assignment. My groupmates and I had to produce a technical pack that included basic, core and fashion products for Marks & Spencer. The tech pack is for Marks & Spencer new sub-brand (The Neutrals) which is a genderless collection that promotes inclusivity. The collection is targeting every consumers regarding their age, gender and race. From this assignmnet I have gained a better undeerstanding on the fashion manufacturing process and also their routes to market.
- FASHION ENTERPRISEThis is an assignment based on identifying a new opportunity within an emerging market- Korea. In this project, I had to identify the emerging market, and think about a new product I wish to launch and the strategy that will take to enter into the Korean market. This project includes an overview of our chosen market, a PESTLE analysis/ SWOT highlighting the potential opportunity’s and risks for entering the market, as well as the strategic plan for the product. The product is an mobile app.
- GLOBAL CAMPAIGN COMMUNICATION STRATEGIESFor this project, I had to collaborate with a fashion design student - Alvita and produce an integrated online and offline campaign for her. I had to research about the market size, target audience, PESTLE, and based on what I research I had to develop a campaign for her brand.
Work history
Skills
- Adobe Creative Suite
- Microsoft Office
- Trend Analysis
- Marketing
- Branding
- Communication Promotion
- Public Relations
Education
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International Fashion BusinessCoventry University
London, United Kingdom
Honour’s Degree in International Fashion Business
Related Course Highlights:
International Fashion Enterprise
- Develop entrepreneurial skills
- Penentrate an emerging market
- Materials sourcing
- Marketing strategies
- Product development
- Product lifecycle
- Sustainable studies
Global Campaign Communication Strategies
- Collaborate with fashion design student
- Develop a brand profile for a designer
- Create a global campaign
- Use of digital communication tools
- Outdoor photoshooting
- Video editing
- Public relation strategies
Global Sourcing and Production Management
- CAD drawing
- Critical path management
- Range planning
- Supply chain management
- Margin & profit calculation
- Sustainability within supply chain
Future Fashion Innovators
- Brand extension for an existing business
- Build creative business development
- Advanced reesearch skill (Market, consumers,
industry research)
- Analysis business model
- Competitors analysis
- Marketing strategies
- create promotional campaign
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Fashion Business and Marketing BA(Hons)Coventry University
London, United Kingdom
Awards
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Murray CompetitonMurray Uniform Company
Murray Competition was organised by Murray Uniform Company Coventry. All the year two students from both Fashion and International Fashion Business Course took part in it. I was one of the runners-up in the competition. The competition was about the future of production. I wrote an article about artificial intelligence (AI), augmented reality (AR), sewing robots and personalisation. I got to visit their factory and learned about design innovations in a corportae environment and also basic marketing training.