I definitely prefer to advertise a brand than to advertise myself.
So, without getting long, here are 10 important things about me and my work:
1. When I was a kid, my grandmother used to pick me up from school.
In her ochre-colored Ford Fiesta there was always a package of Mon Chéri, her favorite praline.
One day, on my way home from school, I promised her that sooner or later I would work at the place where they made her favorite chocolates. At the time I did not know they were called pralines.
2. I chose to advertise because you can't do it all by yourself.
3. When I first entered an agency in Milan, I entered it as a young account intern.
After about a month, at the end of the first presentation I made, the then creative director asked me if I wanted to move into the creative department to be an art director. I held him in high esteem, so I accepted.
That is why, even today, I still put a lot of importance on layout well in presentations.
4. I was wearing the facemask a year and a half before the Covid-19 pandemic.
5. They say about me that I am an Early Adopter and maybe point 4 is a confirmation of that.
6. The title of my graduate thesis is "Living in the Global Village."
Six years after the thesis, in my spare time, I use to be a photographer in the metaverse.
7. Concept Over Execution.
One of the things I love most about my work is the search for those universal truths hidden in people's everyday lives, on which to build creativity.
8. I can't stay without music.
9. In general, my work goals are: to make people fall in love with brands, to help the agency where I work to win as many competitions as possible, to build strong trusting relationships with clients.
10. Maradona.
I was born in Naples, I won't have another 10 except him.
Skills
- Advertising
- Concepts/conceptual/art Direction/creative
- Strategic Planning
- Photography
- Photography Production
- Advertising Production
- Film Production
- Film Post-production
- Storyboarding
- Commissioning Illustration
Education
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