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Mr Porter, Senior Writer. I write and edit engaging, concise Editor's Notes tailored to the specific tone of the site through research and understanding of the customer, the brands and the market. The daily deadlines demand a balance of creativity and organisation. I liaise with brands, buyers, studio production and editors in London and NYC. I write, edit and publish the Designer Landing Pages to the live site. I have also written lookbook copy, Stylepedia entries and given workshops. Using my picture research experience, I source images for the Picture Team to accompany entries I write for an encyclopedic glossary on The Journal. I edit and mentor a junior member of the team based in New York. Recently I have worked on the Google Glass Launch and a high profile film launch collaboration.
Copywriter for both womenswear sites illuminating the details, fit and feel of each piece for the customer while writing confidently about seasonal trends.