Work history
Digital Executive
Digital & Social Media:
• Manage all digital and social media for Estée Lauder UK.
• Run and lead the brand Facebook, Twitter, YouTube platforms.
• Plan, monitor and publish all social content; content creation; community management 24/7; social customer service skills; crisis management experience.
• Tech-savvy when it comes to all the main social media platforms used by brands.
• Regular attendee at industry events/seminars with a thirst to learn.
• Creative in approach, ensuring the vision of the brand is executed.
• Advisor and expert in field for social media and liaise with the wider corporate team/brand/senior management.
• Strategic in thinking, ensuring all digital and social media dovetails into the overall brand’s objectives.
• Creative in approach, adapting and posting content in real-time and being agile in approach.
• Coordinate blogger outreach programs working closely with PR.
• Work with the media agency ensuring each campaign launches on time and is executed to a very high standard.
• Project manage all digital ad campaigns.
• Analytical and solid attention to detail when reporting to key stakeholders.
• Team member and content producer on the Editorial Board for the launch of ‘The Estée Edit’ (hard launch Apr ‘14).
• Experience with directing content creation on campaign shoots.
• Budget management.
• Digital expert on the Breast Cancer Awareness taskforce.
• Team player and strong relationships with internal teams.
• Good relationships with Instagram, Facebook, Twitter, Google/YouTube, media, search and creative agencies.
• Manage and mentor a Digital Intern.
Digital Coordinator
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• Coordinate and support the CRM & Digital Manager on all digital campaigns for Estée Lauder UK.
• Run and lead the brand Facebook, YouTube platforms.
• Plan, monitor and publish all social content; content creation; community management 24/7; social customer service skills; crisis management experience.
• Creative in approach, ensuring the vision of the brand is executed.
• Advisor and expert in field for social media and liaise in the brand
• Creative in approach, adapting and posting content in real-time and being agile in approach.
• Work with the media agency ensuring each campaign launches on time and is executed to a very high standard.
• Project manage most of the digital campaigns.
• Analytical and solid attention to detail when reporting to key stakeholders.
• Experience with directing content creation on campaign shoots.
• Digital expert on the Breast Cancer Awareness taskforce.
• Team player and strong relationships with internal teams.
• Good relationships with Google/YouTube, media, search and creative agencies.
Skills
- Advertising
- Marketing PR
- Branding
- Brand Strategy
- Project Management
- People Management
- Content Creation
- Community Management
- Agency Management
- Beauty Industry Specialiist
- Ecommerce Marketing
- People Managament
- Social Media Digital Strategies
- Budget Timeframe Management
Education
Music
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BA in Music - Theory, Composition, History, Performance