About me
I am a London-based Service Designer, specialising in driving strategic, operational, and cultural change through cutting-edge service, system, and experience design. My passion lies in orchestrating seamless and enjoyable user and deliverer experiences, aligning them with business processes to achieve positive outcomes. Ultimately, my goal is to cut through the status quo, creating better recipes, not just more cooking!
🔑 Expertise: Designing End-to-End Services | Customer-Centric Strategy | Crafting Elevated Experiences (Digital & IRL)
🔬 Research: Human Insights | Futuristic Technology | Evolving Business Models | Cultural Zeitgeist
🏞️ Fields: Human-Centred Tech | Art, Culture & Creative Industries | Social Impact & Public Sector
Projects
- A Creatives Digital Presentation of SelfA reflective piece of Erving Goffman’s 1959 dramaturgical approach applied to the digital social establishment. I discuss myself as an emerging creative professional and my usage of digital professional networks LinkedIn and The Dots as investigatory case studies to identify, unpack and evaluate the digital presentation of self and the value of LinkedIn and The Dots for the creative professional. Divided into two sections: discourse analysis and applications. The discourse analysis provides the
- "Start-up's Atomic Structure" : A Structure Modelling tool for Start-upsCreation and visualisation of a startup's business structure and its relation to its ecosystem. To be used as a viability and success assessment tool for startup businesses that are creative, innovative and/or technological. ©AngusBamford2021
- Designing a Sustainable Future for Kids FashionDisrupting fast fashion’s lack of regard for environmental consequences through initiating circular design principles and advanced consumer engagement solutions. Areas of Research: Fashion Business, Sustainability, Strategic Design, Branding, Retail Solutions, Circular Economy. ©️AngusBamford
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Work history
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Service Designer & CX ConsultantSelf Employed
London, United KingdomFreelance
I am currently working as a freelance consultant designing a Luxury Fashion brand's end-to-end service and customer experience. The role focuses on optimising and connecting business offerings with customer touchpoints across e-commerce, logistics, and marketing.
Service DesignerPublic
- London, United KingdomPart Time
Service Design consultant at a technology consulting company that supports the public sector
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Skills
- Marketing
- Presenting
- Business Development
- Creative Conceptualisation
- Creative Consultancy
- Business Strategy
- Artistic Direction
- Brand Architectue
- Audience Development
- Art Administration
Education
Arts ManagementGoldsmiths, University of London
London, United Kingdom
Service Design Royal College of Art
- London, United Kingdom
During the Service Design MA, I have gained a deeper understanding of the discipline and have applied my learnings to various public and private sector projects. These include exploring the future of work for garment workers in the UK, creating a directory of services for prison leavers, developing a platform for eco-conscious hospitality businesses to connect with new and existing customers and finally developing a digital service for fashion early adopters to find, curate and manage their fashion style in a community of forward-thinking and ethical brands.
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Awards
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Duke of Edinburgh Gold AwardThe Duke of Edinburgh Award