An experienced and creativity-driven digital marketer. Avid learner of Web 2.0 advertising techniques, photographer and copywriter. Particularly inclined to create written and visual content for multiple online platforms. Seeking to help brands gain visibility through integrated marketing strategies.
Projects
- Digital Art of Survival“I remember all my battles, the ones I chose to fight and those from which I used to hide.” In the beginning we swam, crawled, then we walked. Now we program digital organisms. Formerly known as Avidian organisms, from Avida the Artificial Life software that hosts them, they are used to study the dynamics of biological evolution in a digital environment.
- M(ART)KETING: A British and American StrategyThis analysis intends to focus on the recent trend of hynridization between marketing and contemporary art throughout three principal levels: the blurring boundary between the art space and the commercial space; the shifting identity of the artwork and the consumer good and finally it will concentrate on the new figure of the artist persona nowadays more similar to an entrepreneur. M(ART)KETING underlines contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
Work history
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Digital Marketing ExecutiveBuyUrTicket
- Manchester, United KingdomInternship
- Scheduled an online editorial calendar to increase audience engagement.
- Managed a monthly budget to design PPC campaigns, targeting different niches.
- Coordinated with the design and IT teams to create a responsive user experience.
- Created the newsletter to build customer relationship and to promote seasonal offers.
- Measured the ROI of each campaign through analytics and KPIs.
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Brand Communications ManagerADC Farmhouse
- ItalyFull Time
- Rebranded the company through the use of creative and digital tools.
- Fed the company’s website and social media with educative content.
- Integrated videos within the content strategy, increasing audience engagement.
- Planned and promoted seasonal events for the members of the company.
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Skills
- Advertising
- Visual Arts
- Google Analytics
- Social Media Advertising
- Audience Insights
- Analytics
- Digital Strategy
- Online Content
- Adobe Creative Suite
- Marketing Automation
- Photography
- Video Marketing
- CMS Management
- Copywriting
- Customer Relations
- PR
Education