Anirban Saha

Senior Customer Success Manager

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  • LocationSaint Albans, St Albans, United Kingdom

Skills

 

  • Advertising
  • Marketing PR
  • Excel
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Senior Customer Success Manager

Adobe Systems

Jun 2014
  • Senior Customer success manager, • I build meaningful relationships with global brand’s marketing leaders and agency/partners senior leadership personnel to deliver exceptional results and maintain a focus on achieving their digital marketing objectives. • I provide best practices to global agile delivery programs with constrained budgets and tight deadlines • I am the lead success manager for Adobe EMEA’s top billing accounts and partner agencies from WPP and Publicis groups across all our products. • Creating trust and advocacy and thought leadership for cultural changes with clients, communicating product vision, marketecture for using the integration of the full suite of Adobe Marketing Cloud products and clients existing product sets. • Building solid internal relationships across teams and departments internationally

2014

Senior Customer Success Manager

Salesforce

Mar 2013 - Jan 2014
  • • I consulted and advised marketing leaders and agency execs on how to effectively drive and manage digital marketing programs and ad campaigns with the Marketing Cloud suite of technologies using social.com, Exact target, BuddyMedia and Radian6 and their integration with ad serving technologies such as Doubleclick and Omniture. • I worked directly with agencies andclient senior leadership to understand and deliver their brand and product marketing objectives and successfully managed program rollouts to over 50 international markets and proven business value to the customers and delivered high value results. • I was the team leader for the global flagship accounts Burberry, Nestlé, Unilever, and Nokia across EMEA

2012

Global Head of Social Innovation & Intelligence

Nokia

Nov 2009 - Dec 2012
  • • Global Digital Marketing Strategy- I have managed all the strategy, output and delivery of social projects covering Nokia across Navigation, Music, Windows store and other products marketing. I led and managed the ad campaigns and performance and optimisation of these products working with key global agencies using multiple ad serving technologies. The ultimate goal was to drive brand awareness, increase user engagements and generate sales across our range of products and services, all of which was achieved on a global scale. • Agency and team management– I am the primary point of contact for our global ad agencies and I currently have worked across multiple product campaigns and teams and leading decision making on a daily basis. I also grew and managed a team of 5 individuals across Europe and mentored and coached them on their career choices and progression. • Marketing intelligence educatorfor Global marketing activation, Global marketing creation and Go to market teams for digital advertising data, analytics and reporting, running workshops and calls across regional sales units providing insights, direction and recommendations across Social, SEO, SEM, and bought media on digital and mobile channels. • Social Business Innovation- I was the project and budget owner of the global social media interactive platforms Socializer and Agora, analysing all social forums from blogs and forums to all major social networks and delivering real time insights and analysis across 20 markets in 15 different languages throughout the company and engaging C-level execs. • Consumer Insights into cultural marketing management - Managing the production and evolution of digital marketing campaign effectiveness reporting and analysis including the development and communication of insights and optimisation recommen

Education

1999

Molecular Engineering

University of Manchester

Aug 1998 - Dec 1999

    1998

    Chemistry

    University of Manchester

    Aug 1995 - May 1998