About me
I’m a digital marketer with over six-years experience across PPC, reporting and analytics,
website management, SEO, social media management and more. Most recently I’ve been managing a small but capable team, bringing various specialisms together to become greater than the sum of their parts. I’m now looking for a role where I can use these skills and enhance my strengths alongside a lovely new team.
Work history
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Digital Marketing Team LeaderNatural World Safaris
- Brighton, United KingdomPart Time
With the exponential growth of the company and the marketing team doubling, I was promoted and took responsibility for a team of four:
Management – Liaising with senior management including the Marketing Director, CEO and MD to understand and input into the business and marketing strategies and briefing work in to team members.
Recruitment – Shortlisting, interviewing and training new staff members.
Performance reviews – Conducting appraisals to assess performance and developmental needs.
Team building – Keeping the team motivated through regular group and individual check-ins, delivering praise and identifying any issues to work through together.
Hands on marketing – Continuing my day-to-day marketing responsibilities.
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Digital Marketing AssistantNatural World Safaris
- Brighton, United KingdomPart Time
My first 6 months at NWS were focused on analysing business data, reporting on marketing and sales efforts and implementing and optimising paid ads:
Reporting – Generating weekly, monthly, board and miscellaneous reports using Google Analytics, Google Ads, Peak 15 and MailChimp to help develop the marketing strategy.
Paid ads – Creating, improving and reporting on PPC adverts for Google, Facebook and Instagram.
Web updates – Uploading and amending content and optimising for organic search on Sitecore and Umbraco.
New website – Helping plan and implement a new CMS with the web development partners.
Also – Posting on social channels, creating email campaigns, improving the NWS app, amending company documents, proofreading, working on the company magazine, evaluating client personas.
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