Anita Macdonald
Available

Anita Macdonald

Account DirectorLondon, United Kingdom
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Anita Macdonald
Available

Anita Macdonald

Account DirectorLondon, United Kingdom
About me
I am an experienced Account Director with expertise in project management, brand strategy and marketing. I have a track record of developing strong distinctive brands, providing them with a secure strategic foundation through basing recommendations on detailed research and creating relevant brand identities that ensure standout in their marketplace. To further enhance brand awareness I develop effective cross-media campaigns throughout the customer journey that preserve audience loyalty and increase engagement.
Work history
    Account Director
    London, United KingdomFreelance
    A 3 month contract stepping in to support on multiple large branding projects for clients including Lloyd’s of London, Lloyds Banking Group and UK Finance. Role required providing strategic direction, advising on sub-brand development, creating new brand identities and implementation / roll-out planning.
    Head of Brand
     - London, United KingdomFull Time
    Responsible for the strategic & creative brand development of 12 start-up businesses. Lifestyle brands include: 155 Bar & Kitchen, Clerkenwell London (concept store), The Well (spa) and Tree Couture (bespoke wooden furniture). Service companies cover events, PR, photography, training and recruitment. My responsibilities include: • Managing my team of two account managers & three designers • Undertaking competitor analysis • Identifying business USPs • Profiling audiences and outlining brand personas • Creating mission statements & brand values • Writing brand positioning statements • Managing the creation of brand identities • Planning the launch and roll-out of new brands • Mapping customer journeys & identifying touch points • Developing on & offline communications • Creating effective and consistent marketing campaigns • Ensuring maximum brand awareness
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Skills
  • Account Manager/project Manager Client Facing
  • Brand Positioning
  • Brand Architectue
  • Brand Identity Development
  • Brand Audit
  • Clear Understanding of Brand and Target Audience
  • Customer Journeys
  • Managing Photoshoots
  • 5+ Years Experience Project Managing
  • Print Management
Education
    B A (honours: 2:1
     - Northampton, United Kingdom
    English & Drama
    3 A Levels
     - Winchester, United Kingdom
    English, Business Studies & Geography