Anita Yardemian is a creative and dynamic public relations specialist. She has worked for some of the biggest fashion houses in the world, from Gucci to Tom Ford, to serving as the PR for Southern California’s largest luxury watch retailer, Westime, along with Richard Mille in all of the Americas, Audemars Piguet on the West Coast and Hublot boutiques in California.
During her time at Tom Ford, she was the 'go-to’ for VIP assistance and client relations, and opened the flagship in Dallas, TX. While in the luxury watch industry, she was coined the 'watch stylist’ finalizing looks for editorials and red carpets, while managing and producing dozens of events ranging in large scale grand openings to intimate dinners with ambassadors such as Kobe Bryant. She went on to pursue freelance, gaining a handful of lifestyle and music clients within the first month, one of which she traveled the country as head of retail operations and publicity. Most recently, she overhauled event management and PR activities for leading hospitality group, sbe, in LA and Las Vegas markets.
As a passion outlet, Anita is a contributing writer for publications like Beirut-based Project Revolver UncoverLA. In addition, she coproduces music events in LA handling event planning, PR, and artist management for shows that can bring in an audience for 1,200+.
Anita served on the Rodeo Drive Committee and The Beverly Hills Conference & Visitors Bureau from 2013-2017.
Graduating with a Bachelor’s degree from Woodbury University in Burbank, CA, Anita studied Communication and Fashion Marketing.
Work history
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PRagency
- West Hollywood, United StatesFull Time
PR for sbe properties: Katsuya, Cleo, Mondrian Hotel, Hyde, Umami.
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PRRichard mille
- Beverly Hills, United StatesFull Time
PR & Events for Westime, Audemars Piguet, Richard Mille, Hublot
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Skills
- Communication Strategy
- Management
- Writing
- Research
- Branding
- Event Branding
- Production Management
Education
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Bachelor of Arts (BA) Woodbury University
- Burbank, United States
Communication Major; Fashion Marketing Minor