-Assist the in-house team with the day-to-day press activity -Database management: Press lists, press samples, sponsorship documents and press cuttings. -Screening daily press coverage -Organising press gifts -Researching influencer -Organising the social media content -Researching creatives to collaborate with -Attending and assisting on shoots -Analysing and interpreting google analytics -Looking for potential ways to increase sales and store oppertunities
At John Doe PR, I assisted on the day-to-day press activities, updated the database for influencers and creating guest list for events. Calling press about autumn winter features and product placements, reading papers and scanning press coverage, then filling them unto John Doe’s database.
English, Drama, Sociology, Textiles