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Senior creative with a specialism in fashion and retail advertising. Extensive experience at every stage of the creative process, from critical thinking and concept building to the finest details of execution. Happiest working on truly holistic campaigns which seamlessly integrate traditional and new media. A passionate and dynamic team leader.Locked Pro Plan feature
Clients included intu group, intu Trafford Centre, and Arena Plaza. Responsible for creative concept development, visualisation and execution (including graphic design) across a range of media: TV, press ads, POS, OOH, VM, disruptive / experiential and digital. Art directing and producing shoots across the UK and Europe. Leading client-facing creative presentations and new business pitches. Directing a team of creatives - both in-house and freelancers. Copywriting. Strategic thinking and brand building. PR, events and social media concepts.
Working on the fragrances team for Hugo Boss (Boss Black, Boss Orange, and Hugo), Puma, and Laura Biogiotti. Creating and developing global 360 campaigns - key visuals, press ads, creative pack shots, OOH, TVC boards, digital, in-store, PR, events, social media, activation, and gifts with purchase. Designing final visuals and overseeing final artworking. Managing all stages of pre and post production: art directing shoots, TVC post production, overseeing master art / retouching, directing digital agencies, laying down and enforcing brand guidelines. Creating presentation decks and leading creative elements of client presentations.
Designing campaign creative: press ads, out-of-home, catalogues, window display graphics / vinyls, POS, e-mail newsletters (inc. HTML), homepages and micro-sites, online banner ads, event invitations, press releases and look books. Developing brand-led creative - stationary, labels, hang-tags, packaging, e-mails, Christmas cards, signage, taxi wraps, CD packaging. Digital art direction of online magazine ‘Knickers Forever’, including collaboration with a copywriter to come up with features and concepts. Assisting creative concept development. Retouching imagery. Illustration and logo design.