About me

I am Creative Lead in Moscow-based creative & marketing agency. I work with Russian units of global brands (from alcohol to sportswear). I have wide expertise from offline brand activations to communication strategies, but I am mostly interested in creating multidimentional narratives addressing culturally important agendas. You may see my portfolio via the link – it surely is much more eloquent about me as a professional creative.

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Work history

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Creative LeadStereotactic
Aug 2017Moscow, RussiaFull Time
As Creative Lead I navigate projects from client briefing to the execution. I am in charge for creating a big idea and participate almost in all stages of development depending on a project: visual identity development, PR strategy planning, offline activations & decor concepts, show scenario, architecture concepts, etc. I work with team of professionals and guide it through the project making sure to remain the consistency of communication in various mediums.
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Creative DirectorEsquire Russia
Nov 2019 - Feb 2020Moscow, RussiaFreelance
I was involved as creative consultant for the Esquire Russia events in 2020. Unfortunately, we had to stop our collaboration due to covid-19 crisis. Yet, during our work, I developed creative concepts for several events and researched possibilities for sustainable event construction (it is not that simple in Russia due to production market).

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Skills

• Storytelling
• Visual Concepts
• Scenario Building
• Contemporary Arts
• Brand Activation
• Architectural Research
• Cultural Communications
• Strategy Development
• Idea Generation
• Creative Art Direction

Education

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Liberal Arts BARANEPA
Sep 2015 - Jun 2019Moscow, Russia
Major: Advertising and public relations Minor: New studies of contemporary culture